Blog
Insights and Observations on Targeting and Data Enrichment
Purchase Intent > Past Purchase
Purchase History isn't as powerful as Purchase Intent Yeah. We...
Affinity Answers Just Became Un-Skippable
Affinity Answers has expanded its industry-leading social signal with YouTube-adding...
Affinity Answers Launches Geo-Spatial Targeting in Europe Through Vistar Media Partnership
Capabilities available in Germany, France, Norway, Denmark, the UK, Sweden,...
The Problem with “X Is Dead” Thinking
Cookies are dead. Third-party data is dead. Identity is dead....
Data Privacy by Design:Affinity Answers’ Commitment to Lawful, Ethical, and Privacy-First Data Practices
At Affinity Answers, Privacy is a Foundational Obligation, Not a...
Why Affinity Beats Loyalty:Understanding Gen Z’s Future Buying Behavior Through Behavioral Data
YPulse has recently released their brand loyalty report-and it is...
Affinity Answers Joins Experian’sData Marketplace
Experian's Data Marketplace We're pleased to share that Affinity Answers...
Social data meets DOOH: Vistar Media partners with Affinity Answers
3 Ways to Use Purchase Intentin Your DOOH Campaign Planning...
Audience data is changing the face ofBeauty and Cosmetics
The world of beauty and cosmetics has always been a...
