Affinity Answers’

Insights and Observations on Targeting and Data Enrichment

Welcome Back to Back-to-School

The sales are coming and the planning has begun. Back-to-school...
Read More

Why are Branded Retail segments on the rise?

As retail continues to battle in 2023, marketers are looking for...
Read More

Is “Targeted Scale” Achievable?

Targeted scale has been the apex of most performance focused...
Read More

Tik Tok + FIFA = Unimaginable Relevant Reach

It's time to wow your clients with audiences, never before...
Read More

Tik Tok Data Now Available

Data from the fastest growing social media platform is now...
Read More

From “Tessera Hospitalis” to First Party Identity Resolution – The Evolution of Loyalty in the Modern Age

Membership and loyalty programs have been around for centuries. The...
Read More

Competitive Sets Informed by the Customer’s Point of View

A big part of growing a restaurant's repeat customer base...
Read More

NQI Ratings Rank Affinity Answers #1 (again)

Affinity Answer tops the top 250 in newest Neutronian Report...
Read More

How Group Dynamics Inform Purchase Decisions

New report uncovers role of group dynamics in purchase decisions...
Read More