Blog
Insights and Observations on Targeting and Data Enrichment
The Problem with “X Is Dead” Thinking
Cookies are dead. Third-party data is dead. Identity is dead....
Data Privacy by Design:Affinity Answers’ Commitment to Lawful, Ethical, and Privacy-First Data Practices
At Affinity Answers, Privacy is a Foundational Obligation, Not a...
Why Affinity Beats Loyalty:Understanding Gen Z’s Future Buying Behavior Through Behavioral Data
YPulse has recently released their brand loyalty report-and it is...
Affinity Answers Joins Experian’sData Marketplace
Experian's Data Marketplace We're pleased to share that Affinity Answers...
Social data meets DOOH: Vistar Media partners with Affinity Answers
3 Ways to Use Purchase Intentin Your DOOH Campaign Planning...
Audience data is changing the face ofBeauty and Cosmetics
The world of beauty and cosmetics has always been a...
Welcome Back to Back-to-School
The sales are coming and the planning has begun. Back-to-school...
Why are Branded Retail segments on the rise?
As retail continues to battle in 2023, marketers are looking for...
Is “Targeted Scale” Achievable?
Targeted scale has been the apex of most performance focused...
