Blog

NQI Ratings Rank Affinity Answers #1 (again)

Affinity Answer tops the top 250 in newest Neutronian Report...

How Group Dynamics Inform Purchase Decisions

New report uncovers role of group dynamics in purchase decisions...

Data Modeling is the Future

Data Modeling will defeat the Cookie-pocalypse You could say that...

High Affinity = Higher Sales Lift and Frequency

A new study from Neutronian confirms value of Affinity-based modeling...

Demystifying Data Enrichment

Data is at the heart of every marketing organization.  Not...

Choosing the Right Data Provider

Marketers often have a love❤️/hate💔 relationship with their data.  On...

Getting to the “Why?” in Customer Behavior

Even the most inexperienced marketing professional knows that collecting and...

Behavioral Intelligence isn’t just data,
it’s the only data that matters

"Actions speak louder than words."   "Behavior is the mirror...

For most retailers
WTA (Wal-Mart, Target, Amazon) = WTF

Holiday deals are set to start sooner and last longer...