The Future of Retail Media is
Affinity Data
OUR PARTNERS
Affinity Verified Data by Affinity Answers powers brands and advertisers with proven audience solutions—merging rich online behavioral data with the most robust social engagement signals available, sourced from platforms like Facebook, Reddit, Instagram, and TikTok.
With over 3,000 ready-to-activate syndicated segments—and unlimited possibilities through custom audiences—marketers can reach any customer, anywhere, and at scale.
Activate across Programmatic, CTV, Social, and DOOH to fuel higher engagement, stronger conversion rates, and deeper brand affinity.
Benefits
Tested to Perform
Proven to outperform purchase data by more than 55%, as purchase intent is a better indicator of future purchase behavior.
Activate Anywhere
Available in every major DSP and Platform including DOOH and CTV.
Certified & Future Proofed
Independently certified for quality, transparency, privacy, and Cookieless. Activate on any current or alternative IDs.
Custom Audiences
If you can imagine it, we can build it, Fast. Custom Audience responses within 24 hours, built and ready in 7 days.
Case Studies
Travel
20% Increase in Click Through Rate.
Beauty & Cosmetics
70% Video Completion Rate
Purchase Intent
55% Higher Future Purchase Intent
Games
10% Lift in Purchase Intent
Use Cases
CPG
Affinity Verified Data Outperforms in CPG
Automotive
Affinity Verified Data Drives Automotive Campaigns
Multicultural
Tap into the Cultural Moments that Define Us
Luxury Travel
The Best Travel Data Has Arrived
Pre-Built Personas
for Enrichment and Activation
Affinity Verified Data has 36 of the most popular personas
prebuilt and ready for your teams to overlay, enrich or activate. Instantly build customer sets through the over indexing of the most common targetable behaviors.
Custom Audiences
Our seamless approach can create unique or hard to find audiences that can scale to achieve any objective.
By combining the richest engagements between people and everything they love, we are able to understand
people at a persona level. That includes who is most likely to stay loyal and who is most likely to switch.