Affinity Answers was founded in Austin, Texas, so naturally we are a little weird. And though we might not take ourselves too seriously, we are very serious about our mission – to demonstrably increase brand’s efficiency and effectiveness. We measure ourselves by our client’s increased sales, market share and profitability. Our guiding value is to Deserve Success with a long term focus in serving our clients, employees, partners and investors.
Brands need partners. No one can go it alone. And there are a lot of data partners out here doing a lot of different things. We do one thing. We identify and activate the right data to help our clients succeed.
We pride ourselves in our ability to connect the dots across areas that were traditionally silos or undiscoverable, bringing value to our client brands by helping them better understand and market to their consumers.
In a world of investment capital-backed ad tech darlings, we have bootstrapped ourselves to profitability with steady growth over the years. We are not a profit center for a larger Goliath. Our management and employees own the majority of the company which enables us to have a long term focus and commitment to you. We are proud to be a marketing data science company. And we are proud to be at your service.