Our Story

Affinity Answers was founded in Austin, Texas, so naturally we are a little weird, but we are very serious about our mission: to demonstrably increase brands’ efficiency and effectiveness. We measure ourselves by your increased sales, market share, and profitability. Our guiding value is to earn success with a long-term focus in serving our clients, employees, partners, and investors.

We pride ourselves on being majority owned by our employees, organically growing, and profitable. Not an easy thing to say in today's data and AdTech climate.

We belive that brands and company's of all sizes need partners. In a world of investment capital-backed ad tech darlings, we have one focus - to deliver for our clients. We are proud to be a marketing data science company. We are proud to deliver Behavioral Intelligence for the Customer Obsessed. And we are proud to be at your service.

Team Members

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Sree Nagarajan

CEO
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Mahesh Narayanan

President
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Josh Raper

VP, Marketing
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Katie Willaman

Director of Product and Solutions
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Disney Jacob

Director, Products
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Vivek Vijayan

Director, Data Engineering

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Ryan Collins

Restaurant Research Analyst

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Rishad Tobaccowala

Advisor
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Sam Decker

Advisor
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Jay Rampuria

Advisor
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Jack Klues

Board Member
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John Bess

Board Member
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Pradeep Singh

Board Member
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Rich Stoddart

Board Member