Case Studies

Comedy Central
Channels Fan Insights To Drive a #1 Hit

Comedy Central hadn't had a scripted series hit in years,...
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Playstation Conquesting Lifts Purchase Intent

Using a branded Affinity Answers’ segment to reach audiences of...
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TrueAffinity™ Is Your Powerful AI Marketing Tool

Social affinities help inform data-driven audience segments, when no other...
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Using TrueAffinity™ to Measure Sponsorships: Bud Light and Lady Gaga

Lady Gaga’s fans—affectionately known as her Little Monsters—are seeing, and...
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Affinities Both Make and Validate Spokesperson Talent Decisions

Social affinities can be used to make the right choice...
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Affinities Identify the Most Engaging Content and Personalities on YouTube

Channels with the highest brand affinity outperform channels based on...
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Social Affinities Serve as High-Performing Proxy Audiences for Product Launches

Affinity-based segments for related brands effectively extend audiences Social affinities...
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