Case Studies

Comedy Central
Channels Fan Insights To Drive a #1 Hit

Comedy Central hadn't had a scripted series hit in years,...

Playstation Conquesting Lifts Purchase Intent

Using a branded Affinity Answers’ segment to reach audiences of...

TrueAffinity™ Is Your Powerful AI Marketing Tool

Social affinities help inform data-driven audience segments, when no other...

Using TrueAffinity™ to Measure Sponsorships: Bud Light and Lady Gaga

Lady Gaga’s fans—affectionately known as her Little Monsters—are seeing, and...

Affinities Both Make and Validate Spokesperson Talent Decisions

Social affinities can be used to make the right choice...

Affinities Identify the Most Engaging Content and Personalities on YouTube

Channels with the highest brand affinity outperform channels based on...

Social Affinities Serve as High-Performing Proxy Audiences for Product Launches

Affinity-based segments for related brands effectively extend audiences Social affinities...