Case Studies
Comedy CentralChannels Fan Insights To Drive a #1 Hit
Comedy Central hadn't had a scripted series hit in years,...
Playstation Conquesting Lifts Purchase Intent
Using a branded Affinity Answers’ segment to reach audiences of...
Programmatic Marketing Helps Covergirl Increase Scale
Using Affinity Answers’ audience segmentation tools to activate a pop...
Dr. Pepper Finds The Perfect Partner
Movie tie-ins help Dr Pepper gain consideration with movie audience....
TrueAffinity™ Is Your Powerful AI Marketing Tool
Social affinities help inform data-driven audience segments, when no other...
Using TrueAffinity™ to Measure Sponsorships: Bud Light and Lady Gaga
Lady Gaga’s fans—affectionately known as her Little Monsters—are seeing, and...
Affinities Both Make and Validate Spokesperson Talent Decisions
Social affinities can be used to make the right choice...
Affinities Identify the Most Engaging Content and Personalities on YouTube
Channels with the highest brand affinity outperform channels based on...
Social Affinities Serve as High-Performing Proxy Audiences for Product Launches
Affinity-based segments for related brands effectively extend audiences Social affinities...
