Case Studies
Comedy CentralChannels Fan Insights To Drive a #1 Hit
Comedy Central hadn't had a scripted series hit in years,...
Playstation Conquesting Lifts Purchase Intent
Using a branded Affinity Answers’ segment to reach audiences of...
Using TrueAffinity™ to Measure Sponsorships: Bud Light and Lady Gaga
Lady Gaga’s fans—affectionately known as her Little Monsters—are seeing, and...
Affinities Both Make and Validate Spokesperson Talent Decisions
Social affinities can be used to make the right choice...