Case Study:

Case Study:

Finding and Driving
New Users for Dunkin’


Dunkin’ asked Affinity Answers to Identify switchers and potential new buyers based on certain taste profiles based on the upcoming launch of new offerings.

For Switchers, Affinity Answers used their TrueAffinity® Social Graph to identify the highest affinity and intent towards local/regional competition AND Dunkin’. These behaviors showed shared intent and thus would be the best group to target to drive one more Dunkin’ occasion.

For Taste Explorers, Affinity Answers used their TrueAffinity® Social Graph to identify people who are willing to explore new things. With access to social engagement across more than 40k brands and entertainment properties, Affinity Answers was able to highlight branded engagement across fashion, food, technology, and more.


It was a resounding success. Based on internal measurement from Dunkin’, Affinity Answers’ audiences were able to increase sales while decreasing cost per acquisition.

Popular Segments

Affinity Answers > Interest > Food & Beverage > Specialty & Gourmet

Affinity Answers > Interest > Food & Beverage > Snack Foods

Affinity Answers > Interest > Food & Beverage > Health Foods

Affinity Answers > Intent > Packaged Foods > Campbell’s

Affinity Answers > Intent > Frozen Foods > Digiorno

Discover the power of Data-Driven Insights
with Affinity Answers

Schedule a demo today and see how our data can transform the way you go to market.

Related Posts

Case Study:

Best Audiences For The Travel Industry Have Arrived Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better...

Case Study:
Beauty & Cosmetics

Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinity™ Social graph to activate a pop star's social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it's relevance by...

Case Study:

Conquest Audiences Steal Share During Christmas Time During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people already engaging with...