Case Study:
Cause Marketing

Feb 26, 2024

Case Study:
Cause Marketing

Inspiring Visitation
to the 9/11 Memorial
Through a Message of Hope


In March of 2020, COVID sent everybody indoors for sustained periods of time. Nowhere in the country was hit harder than NYC. The memorial and museum were closed indefinitely and the impact stymied their ability to continue to expand.

Using the True Affinity Social Graph, Affinity Answers created composite segments of users who have engaged with New York tourist travel brands and sites like The Metropolitan Museum of Art, American Museum of Natural History, The MoMA, among others. Identifying those most likely to visit museums and other tourist and travel attractions was the key to driving visitation back to the 9/11 Memorial and Museum.



(Compared to Other Data Providers)



(Compared to Other Data Providers)

“Affinity Answers data produced 3x more conversions than other data vendors at a CPC that is 50% lower. Affinity Answers delivered reach and the most relevant audience for our campaign”
— Patrick Kerley - Team Subject Matter

Popular Segments

Affinity Answers > Interest > Lifestyle > Philanthropic

Affinity Answers > Interest > Cause Marketing > Environmental Sustainability

Affinity Answers > Interest > Cause Marketing > Health & Disease

Affinity Answers > Intent > Disaster Relief > The Red Cross

Affinity Answers > Intent > Art & Cultural Preservation > 9-11 Memorial

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