CEO Sree Nagarajan offers his take on the great data debate. Should marketers use deterministic or probabilistic data? The truth is that both have their pros and cons. Find out what marketers should know to make the best decision when you read the full piece here.
CEO Sree Nagarajan sits down with Adotas to talk about why brands should be including social affinity in their marketing toolboxes. He discusses what engagement data is behind social affinity, how it can serve as a means of branding attribution, and how it fills knowledge gaps marketers have about today’s consumer.
Read the full conversation on Adotas.
Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed. What steps can the industry take together to move this initiative – one that is brimming with opportunities – forward?
You can read the full op-ed here.
Client Services Lead J.T. Compeau writes about brand safety in an op-ed on Marketing Dive. Even in the midst of platforms and publishers taking steps to increase brand safety, true responsibility for brand safety starts with the brand itself. So what can marketers do to make sure that the relationship between brand, consumer and publisher is optimal?
Read the full Q&A at Marketing Dive.
Client Services Lead J.T. Compeau explains how social affinity is a powerful new metric for marketers in a new Q&A. In the conversation, he talks about in which types of campaigns social affinity is most useful, the results marketers can expect from using social affinity, why marketers should use social affinity, and more.
Read the full Q&A at Adotas.
Client services lead J.T. Compeau offers his thoughts on how to use social media to track trends that are important for your business in a new interview. Read more at the American Express OPEN Forum.
Chief Revenue Officer Scott Turner explores how the distinction between observations and insights may give media planners an edge, at least for now. Read more at Website Magazine.
Our VP of Product, Mahesh Narayanan, offers his thoughts on the prevalence of bots and how they compromise the value of social engagement and marketing efforts. Read what he thinks every marketer should be looking for as they combat this ongoing problem in MediaPost.