ANA Marketing Futures Data Deep Dive
Affinity Answers joins the ANA Marketing Futures podcast. Tune in for a deep discussion on data science, privacy, culture and more. Listen here.
Related Posts
Audience data is changing the face ofBeauty and Cosmetics
The world of beauty and cosmetics has always been a centerpiece of our society's self-expression and desire for enhancement. From ancient civilizations adorning themselves with natural pigments to the modern era's diverse array of products, the allure of beauty remains...
Welcome Back to Back-to-School
The sales are coming and the planning has begun. Back-to-school time is officially here. Savvy marketers are planning the best way to get out in front and Affinity Answers Branded Retail segments have a unique advantage to capture in-market intent...
Case Study: Lucid
Affinity Target Finds Lucid's Next New Customer Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors...