ANA Marketing Futures Data Deep Dive

Jan 22, 2021

ANA Marketing Futures Data Deep Dive

Affinity Answers joins the ANA Marketing Futures podcast. Tune in for a deep discussion on data science, privacy, culture and more. Listen here.

Posted in Media

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Case Studies

Case Study:
TV & Entertainment

Driving A W K W A F I N A to #1 Using TrueAffinity Data Graph, Comedy Central was able to construct a comprehensive media plan based on the behavioral data of close fans and viewers. By reviewing and discovering...
General

Case Study:
Neutronian

Performance Case Study Problem Statement In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness. The...
Case Studies

Case Study:
QSR

Finding and Driving New Users for Dunkin' With the holiday season in full swing, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people...