ANA Marketing Futures Data Deep Dive
Affinity Answers joins the ANA Marketing Futures podcast. Tune in for a deep discussion on data science, privacy, culture and more. Listen here.
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Case Study: Lucid
Affinity Target Finds Lucid's Next New Customer Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors...
Why are Branded Retail segments on the rise?
As retail continues to battle in 2023, marketers are looking for better ways to attract current and potential customers. Branded Retail segments give marketers the flexibility to showcase their best promotions and product categories where they know they will be the...
Case Study: A Sexual Wellness Brand
A Sexual Wellness Brand Problem Statement A men's sexual wellness DTC brand, wanted to improve their ROAS and CAC metrics, which had become stagnant after a certain scale. The Challenge Unlike other D2C categories, sexual wellness is not talked about...