Behavioral
Intelligence for the
Customer Obsessed
World’s largest social affinity data provider for targeting and data enrichment.
TRUSTED BY
#1
global data provider for powering relevant and scalable targeting and enrichment
Target new and existing
customers at scale activated
across any digital channel
Enrich your first-party data to
power personalization and a 360
degree view of your customers
Powered by the TrueAffinity® Graph
Uncover the true relationship between people and brands
Social engagement is one of the richest data sources in the world, and we capture more than anyone else in the world, cataloging billions of engagements between 250MM people and over 40k brands and media properties every month.
Advanced targeting at scale
Custom Audiences with
infinite possibilities
Activated across display,
video, social, and CTV
Ready to go National
and Global Audiences
Certified by Neutronian to
ensure quality and privacy
Facebook, Instagram, Reddit,
Twitter, and Tik Tok data
1500 instantly accessible
syndicated audiences
Supercharge your first-party data with lifestyle and brand affinities. Understanding consumer behavior and intent are crucial for effective strategy, bringing brands closer to prospective customers through heightened relevance and personalization.
The most comprehensive enrichment offering on the market
3,000+ lifestyle, intent, and
interest data points
50B+ impressions
delivered
Neutronian Certified for data quality,
transparency & privacy compliance
70+ Lifestyle and Interest-
based personas
12+ markets covering North America,
EU, APAC and LATAM
4B+ IDs enriched and
refreshed every month
Ease of use, ability to give us real-time insights, and the ability to create custom segments has brought our segmentation to life. In addition, Affinity Answers has been a great partner to work with."
Kristi Grinde,
Senior Manager, Consumer Insights and Brand Strategy, CKE Restaurants
If you're working with a brand of any kind, this is the best data set and the simplest user experience to understand the overall affinities of the brand's audience with media, content, talent and other brands."
David Boyle,
Audience Strategies - Founder & CEO
The social affinity data from Affinity Answers enabled us to recruit a global panel in less than 3 weeks, saving tens of thousands of dollars for our client. This panel was used for a qualitative research study for an Entertainment client."
Dan Walsh,
Co-Founder & Managing Partner - Shepherd
Affinity Target audiences outperformed all of our past KPIs for one of our premium brands. Maya & team are extremely responsive and wonderful to work with."
Girish Menon,
Manager - Amnet India
Introducing
Affinity Data
Affinity Data+ provides customer data and services to help any size brand or restaurant better leverage data to outperform their competitors.
New Report:
Dive into the psychology behind group dynamics and why the reduction of cookies may just make targeting better than ever.
Explore Our Resources
Discover how behavioral intelligence is complementing and completing strategies across industries
NQI Ratings Rank Affinity Answers #1 (again)
Data Certification and Transparency in the Marketing Ecosystem
