social
insights,
activated
anywhere

Our social powered insights and audiences drive increased scale and higher ROAS for more than 400 companies, publishers, networks, and agencies every year.

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why use social data?

a purchase is fleeting, but love is forever

Marketers need more from their targeting than “maybe bought it once.”
We help marketers target sports and entertainment fans and the true lovers of brands.

how do I use social data?

audiences

Pinpoint targeting powered by the most robust social data on the planet

programmatic audiences

Best-in-class data to target ideal customers and conquest your competitors

learn more →

addressable
tv

Behavioral 1:1 targeting makes TV buying more effective and efficient than ever

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insights

FanFinder360º uncovers actionable insights to strengthen your media plan

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FanFinder360º is powered by the world’s largest continuous study of social engagement between fans and entertainment they love – TV shows, movies, music, and more

TV/Streaming insights →movies insights→music insights→

let us prove it to you

 

Put us to the test. We deliver the best in programmatic audiences and social insights wherever you want to activate. Let us help you extend your reach or conquest competitors by delivering your brand to its most passionate audiences.

 

Contact us anytime at audiences@affinityanswers.com

blog & thought leadership

Blog
November 19, 2020

Fan Data Measures Authenticity in Sponsorships

For brands and digital marketers, the right sponsorship can leverage mutual audience affinities to propel a product or service to success, but not every partnership is as gold as it…
Blog
November 6, 2020

New consoles expected to propel video game audience momentum

Video game audiences have seen significant increases over the past few months, and new console releases aim to sustain this massive user base through the holidays. While the highly-anticipated launches…
Blog
October 27, 2020

Ecommerce is shattering records. Will it continue with holiday shoppers?

The retail landscape has significantly altered over the past few months, with record ecommerce numbers replacing foot traffic and ushering in an unprecedented holiday shopping season. While many brick and…