social
insights,
activated
anywhere

Our social powered insights and audiences drive increased scale and higher ROAS for more than 400 companies, publishers, networks, and agencies every year.

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why use social data?

a purchase is fleeting, but love is forever

Marketers need more from their targeting than “maybe bought it once.”
We help marketers target sports and entertainment fans and the true lovers of brands.

how do I use social data?

audiences

Pinpoint targeting powered by the most robust social data on the planet

programmatic audiences

Best-in-class data to target ideal customers and conquest your competitors

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addressable
tv

Behavioral 1:1 targeting makes TV buying more effective and efficient than ever

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insights

FanFinder360º uncovers actionable insights to strengthen your media plan

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FanFinder360º is powered by the world’s largest continuous study of social engagement between fans and entertainment they love – TV shows, movies, music, and more

TV/Streaming insights →movies insights→music insights→

let us prove it to you

 

Put us to the test. We deliver the best in programmatic audiences and social insights wherever you want to activate. Let us help you extend your reach or conquest competitors by delivering your brand to its most passionate audiences.

 

Contact us anytime at audiences@affinityanswers.com

blog & thought leadership

Blog
August 31, 2020

Tenet vs Mulan & Box Office vs Streaming Amid COVID

As a completely disrupted film industry reels from the COVID pandemic, studios are taking different approaches with a couple of their biggest investments of 2020. While some are driving forward…
Blog
August 24, 2020

Reaching the Right TV Audiences with Addressable TV

About this article: Addressable TV advertising continues its increase Personalization drives TV ad success Geotargeting can provide advertisers with limitless strategy Addressable TV is on the rise. Digital advertising is…
Blog
August 18, 2020

YouTube and Netflix leading bundle and save craze

As we've previously covered, the streaming industry is fragmented, with a glut of paid streaming service options often overwhelming customers to the point of cancellations. Despite generally increased streaming viewership…