social
insights,
activated
anywhere

Our social powered insights and audiences drive increased scale and higher ROAS for more than 400 companies, publishers, networks, and agencies every year.

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why use social data?

a purchase is fleeting, but love is forever

Marketers need more from their targeting than “maybe bought it once.”
We help marketers target sports and entertainment fans and the true lovers of brands.

how do I use social data?

audiences

Pinpoint targeting powered by the most robust social data on the planet

programmatic audiences

Best-in-class data to target ideal customers and conquest your competitors

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addressable
tv

Behavioral 1:1 targeting makes TV buying more effective and efficient than ever

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insights

FanFinder360º uncovers actionable insights to strengthen your media plan

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FanFinder360º is powered by the world’s largest continuous study of social engagement between fans and entertainment they love – TV shows, movies, music, and more

TV/Streaming insights →movies insights→music insights→

let us prove it to you

 

Put us to the test. We deliver the best in programmatic audiences and social insights wherever you want to activate. Let us help you extend your reach or conquest competitors by delivering your brand to its most passionate audiences.

 

Contact us anytime at audiences@affinityanswers.com

blog & thought leadership

Blog
July 14, 2020

Peacock’s Ad-Supported Strategy Might Seal Its Success

Launching in the midst of a global pandemic and among an overwhelming number of time-tested competitors, Peacock's future is definitely uncertain. But the good news is that the tiered media…
Blog
June 25, 2020

Reaching the Right TV Audiences with Addressable TV

About this article: Addressable TV advertising continues its increase Personalization drives TV ad success Geotargeting can provide advertisers with limitless strategy Addressable TV is on the rise. Digital advertising is…