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Join the 400 companies, publishers, networks and agencies that drive increased scale and higher ROAS every year.

Slide Dynamic Segment Tracking New, comprehensive SaaS platform that allows marketers to track any brand's and competitor's segmentation to see which segments are loyal, switchers, and opting out all together.
Slide ACTIONABLE INSIGHTS FOR EVERYTHING ENTERTAINMENT We created FanFinder360º to give entertainment and enthusiast brand marketers a competitive edge.

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think like a fan

why use social data?

a purchase is fleeting, but love is forever

Marketers need more from their targeting than “maybe bought it once.”
We help marketers target sports and entertainment fans and the true lovers of brands.

how do I use social data?

audiences

Pinpoint targeting powered by the most robust social data on the planet

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programmatic & addressable

Best-in-class data to target your ideal customers and to conquest your competitors

Behavioral 1:1 targeting makes TV buying more effective & efficient than ever

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insights

FanFinder360º uncovers actionable insights to strengthen your media plan

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FanFinder360º

Our proprietary FanFinder360º platform is powered by the world’s largest continuous study of social engagement between fans and entertainment they love – TV shows, movies, music, and more

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let us prove it to you

 

Put us to the test. We deliver the best in programmatic audiences and social insights wherever you want to activate. Let us help you extend your reach or conquest competitors by delivering your brand to its most passionate audiences.

 

Contact us anytime at audiences@affinityanswers.com

blog & thought leadership

Blog
March 31, 2021

Google’s FLoCs Take Flight, Ruffling a Few Feathers

Google’s solution to ending third-party cookies promises heightened individual privacy via group targeting, but some critics see it as yet another power consolidation in Google’s methodical, meticulous, and years-long conquering…
Blog
March 16, 2021

Not All Social Data is Equal: Active vs Passive Users

Social media gives fans a direct connection to the entertainment they love, providing access and interactions with their most beloved characters, celebrities, and shows. And for brands and publishers looking…
Blog
March 10, 2021

Baseball fans prove resilient in providing engagement

Major League Baseball is back in full swing, and after toughing out the pandemic with moderately rising ratings despite significant circumstances, passionate MLB diehards have proven themselves as an invaluable…