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Join the 400 companies, publishers, networks and agencies that drive increased scale and higher ROAS every year.

Slide Dynamic Segment Tracking New, comprehensive SaaS platform that allows marketers to track any brand's and competitor's segmentation to see which segments are loyal, switchers, and opting out all together.
Slide ACTIONABLE INSIGHTS FOR EVERYTHING ENTERTAINMENT We created FanFinder360º to give entertainment and enthusiast brand marketers a competitive edge.

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think like a fan

why use social data?

a purchase is fleeting, but love is forever

Marketers need more from their targeting than “maybe bought it once.”
We help marketers target sports and entertainment fans and the true lovers of brands.

how do I use social data?

audiences

Pinpoint targeting powered by the most robust social data on the planet

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programmatic & addressable

Best-in-class data to target your ideal customers and to conquest your competitors

Behavioral 1:1 targeting makes TV buying more effective & efficient than ever

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insights

FanFinder360º uncovers actionable insights to strengthen your media plan

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FanFinder360º

Our proprietary FanFinder360º platform is powered by the world’s largest continuous study of social engagement between fans and entertainment they love – TV shows, movies, music, and more

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let us prove it to you

 

Put us to the test. We deliver the best in programmatic audiences and social insights wherever you want to activate. Let us help you extend your reach or conquest competitors by delivering your brand to its most passionate audiences.

 

Contact us anytime at audiences@affinityanswers.com

blog & thought leadership

Blog
May 5, 2021

Sponsorship Success Requires The Fans, Not The Games

Amidst COVID recovery and political polarization, athlete and brand advocacy has come to the forefront of social priorities, with increasing value placed upon purpose-driven marketing. As fans connect and engage…
Blog
April 28, 2021

Energizing new platforms with old programming

It’s 2021 and decades-old sitcoms are worth multi-million dollar deals. Now-classic sitcoms like Friends, Seinfeld, and The Office are worth 2-3 times the budgets of modern blockbusters. Old programming is…