THE PATH TO BUYER-DRIVEN
BRAND GROWTH STARTS HERE

Acquire new consumers through your existing buyers' behaviors.

 

THE CURE FOR TODAY'S BIGGEST BRANDING CHALLENGES

An intelligent product suite to improve brand health with strategy, planning and activation.

 

MEET YOUR MOST IMPORTANT CONSUMER: YOUR BUYER

She is an Aveda™ buyer. She listens to P!nk. She shops at Sephora. She's planning a trip to Orlando. Let her behaviors guide you to new prospects and target segments to enrich your branding.

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Affinity Answers is enabling the next generation of brand growth – from Brand-Driven to Buyer-Driven. Harness your existing buyers’ behaviors to identify new consumer segments at scale. Through a prescriptive solution, we diagnose the efficacy of a brand’s current media spend and prescribe ways to improve it. We then work with marketers to strategize, plan and activate around those findings to reach new consumers at scale. The result is a cure for one of today’s biggest marketing challenges: Identifying a brand’s target buyers and creating emotional resonance among them for the brand, while simultaneously providing a new level of confidence and control of brand investments.

Harness the Power of AI
to Deliver Buyer-Driven Brand Growth

Evolve from simple data and analysis to a precise diagnosis with prescriptive recommendations on how to grow your brand – all based on state-of-the-art machine learning algorithms.

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Intelligently Grow Your Audience

Forget about traditional consumer branding where you rely on dated, generic data from third parties – harness the power of your own buyers’ behaviors to create new target consumer segments in real time, at scale.
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Feel Confident In Your Decisions

Gain control and confidence in your branding by understanding what is working and how to fix what is not working.
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Activate Using Any Platform or Vendor

Utilize your in-house programmatic platform, your designated agency or with one of our partners like Oracle or Google to activate your campaigns.
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Be Unique in Your Approach

Isolate buyer segments based on their actual social behaviors such as comments, photo/video posts and replies towards your brand and competitors within your category. Affinity Answers dynamically discovers and categorizes brand affinities for 400+ million brand buyers in major social networks – Facebook, Instagram and Twitter.

Our Clients & Partners

Affinity Answers integrates with leading marketing, publishing and media platforms, making it easy to integrate new audience segments into your brand strategy.

Citi
discovery
Google
groupm
Publicis
sony
See All

Results

Case Study
February 28, 2017

Batman v Superman Buyers Prove TrueAffinity™ for Dr. Pepper Target Consumers

Movie tie-ins help Dr Pepper gain consideration with movie audience. With the massive popularity of the super hero movie genre, Batman v. Superman: Dawn of Justice was one of the…
Case Study
February 28, 2017

Sony Playstation Conquesting Lifts Purchase Intent

Using a branded AffinityAnswers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season of…

Staying Sharp With Industry Insights

November 28, 2017 in Blog

Audience Enrichment Comes in Many Flavors

The idea of Audience Enrichment has been around for decades in the list-rental business, but it means much more in the offline/online world of data today. It is no longer…
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October 26, 2017 in Blog

Audience Enrichment: What’s In Your Data?

A POV on Audience Enrichment and Finding the Hidden Gems in Your Data There are so many questions that marketers have about their data. A quick Google search of “too…
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October 20, 2017 in Blog

Brand Ambassadors in the Programmatic Era

In this post we address how programmatic reduces the risk of picking the wrong brand ambassadors. Furthermore, audience data provide multiple ways for brand managers to make this important decision.…
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