New Report
The Future of Retail Media is
Affinity Data
TRUSTED BY
Affinity Answers' Affinity Verified Data provides brands and advertisers with dynamic data solutions combining online behavioral consumer data with the richest social signal available - including data from Facebook, Reddit, Instagram, and TikTok.
Benefits
Tested to Perform
Proven to outperform purchase data by more than 55%, as purchase intent is a better indicator of future purchase behavior.
Activate Anywhere
Available in every major DSP and Platform including DOOH and CTV.
Certified & Future Proofed
Independently certified for quality, transparency, privacy, and Cookieless. Activate on any current or alternative IDs.
Custom Audiences
If you can imagine it, we can build it, Fast. Custom Audience responses within 24 hours, built and ready in 7 days.
Proven Across
60 + Industry Verticals
Pre-Built Personas
for Enrichment and Activation
Affinity Verified Data has 36 of the most popular personas
prebuilt and ready for your teams to overlay, enrich or activate. Instantly build customer sets through the over indexing of the most common targetable behaviors.
- The Fashionista
- The Travel Enthusiast
- The Curious Student
- The Foodie
- The Gamer
- The Music Lover
- The Bookworm
- The Outdoor Enthusiast
- The Arts & Crafter
- The Sports Fanatic
- The Movie Buff
- The Pet Lover
- The Art Aficionado
- The Busy Professional
- The Young Millennial
- The New Parent
- The Retiree
- The Fitness Enthusiast
- The Outdoor Enthusiast
- The Arts & Crafter
- The Tech Guru
- The Eco-Conscious Consumer
- The Savvy Shopper
- The Extreme-Sports
- Thrillseeker
- The Wine Connoisseur
- The Car Fanatic
- The Home Chef
- The Entrepreneur
- The Financial Guru
- The Philanthropist
- The Diy Home Improver
- The Hobbyist Collector
- The Craft Beer Enthusiast
- The Green Thumb
- The Science Geek
- The Family Rock
- The Hipster
- The Homebody
