With upheaval, targeting takes center stage
During times of unrest, uncertainty, and un… normal, the tendency of most is to pull back. Way back. And that is just what we are seeing. According to the IAB…
social
programmatic display and video
Find the lovers of brands, and target the fans of shows, games, sports, movies and celebrities, all by using the most powerful social data on the planet. Our social insights tap deep into fan affinities across all categories and genres, and our audiences put you in front of the fans of the hottest brands and entertainment around.
advanced TV
Our data goes beyond passive viewership to target most passionate TV watchers by their favorite shows, actors, or genres. We use social insights to understand everything about what users actively engage with and combine it with the best offline data allowing you to target true fans across any channel.
campaign planning
Get access to the largest continuous study of people’s engagements with the brands, sports, celebrities, games, and influencers they love, to help you activate across your entire media plan. AudiencePlanner by Affinity Answers gives marketers unique social insights to help them deliver results.
social
Social media influencers have come a long way. Once thought of as cult leaders for various interests, they now command attention and buying power far greater than today’s biggest movie stars. Their followings are passionate and dedicated. Seems like a group brands just might what to target.
three strategies to help you succeed
“The customization available with Affinity Answers is exactly what our clients are looking for. Not only will they build a custom audience, but they will provide recommendations to help us fine-tune and improve the targeting – ensuring client expectations are met without negatively impacting scale.”
Jocelyne
Director of Sales Planning at Aki Technologies
let us prove it to you
Put us to the test. Want to conquest your competitor or get the most out of an existing media buy or sponsorship? Let us help you extend your reach by delivering your brand to their most passionate audiences.
Contact us anytime at audiences@affinityanswers.com
