New, Light and Lapsed buyers are too important to ignore
Prior shopping behavior and in-market signals are only telling half of the story… literally.
Light, lapsed and new buyers combine for more than 45% of purchases. We specialize in targeting in-market AND pre-intent to deliver total relevant scale.
We start by finding signals
in a noisy universe
We track, measure and analyze 400MM people and 50,000 brands – to uncover the interest intersections between people, brands, celebrities, sports and media.
If you like Amazon,
you’ll love us
Through the use of AI driven collaborative filtering, similar to the methods used by Netflix or Amazon, we score massive amounts of user IDs, from our trusted partners at Oracle and LiveRamp, based on their deterministic behaviors and social engagement.
without losing performance
The result is the ability to target in-market customers along with new, light and lapsed category buyers. So you’re not over-paying to reach current buyers and not wasting money blanketing hordes of people who aren’t interested.
In the past 12 months we’ve delivered
The power of relevant reach is just a few clicks away
With ActivationPlanner, you can build custom audiences in just a few clicks and it is available 24/7. Just enter what you are looking for, and we will estimate, build and make the audience available in your platform of choice in just 10 days. It’s that simple.
Have a question? Just ask!
We are here to help. If you have any questions or can’t find exactly what you are looking for, let us know and we will help you with whatever you need.
“The customization available with Affinity Answers is exactly what our clients are looking for. Not only will they build a custom audience, but they will provide recommendations to help us fine-tune and improve the targeting – ensuring client expectations are met without negatively impacting scale.”
Director of Sales Planning at Aki Technologies