Affinity Answers is enabling the next generation of brand growth – from Brand-Driven to Buyer-Driven. Harness your existing buyers’ behaviors to identify new consumer segments at scale. Through a prescriptive solution, we diagnose the efficacy of a brand’s current media spend and prescribe ways to improve it. We then work with marketers to strategize, plan and activate around those findings to reach new consumers at scale. The result is a cure for one of today’s biggest marketing challenges: Identifying a brand’s target buyers and creating emotional resonance among them for the brand, while simultaneously providing a new level of confidence and control of brand investments.
Evolve from simple data and analysis to a precise diagnosis with prescriptive recommendations on how to grow your brand – all based on state-of-the-art machine learning algorithms.
Affinity Answers integrates with leading marketing, publishing and media platforms, making it easy to integrate new audience segments into your brand strategy.
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