Anyone can deliver a segment,
We deliver Total Relevant Reach
We go above and beyond past purchasers and current in-market buyers to deliver the most likely new, light and lapsed buyers of brands, influencers, and entertainment.
We identify in-market and pre-intent,
To improve reach and performance
A recent study by Lucid shows Affinity Answers is able to identify current purchase behavior better than the leading purchased based provider while also predicting users future purchase intent 55.5% higher on average.
New, Light and Lapsed buyers
are too important to ignore
Prior shopping behavior and in-market signals are only telling half of the story… literally.
Light, lapsed and new buyers combine for more than 45% of purchases. We specialize in targeting in-market AND pre-intent to deliver total relevant scale.
We start by finding signals
in a noisy universe
We track, measure and analyze 400MM people and 50,000 brands – to uncover the interest intersections between people, brands, celebrities, sports and media.
If you like Amazon,
you’ll love us
Through the use of AI driven collaborative filtering, similar to the methods used by Netflix or Amazon, we score massive amounts of user IDs, from our trusted partners at Oracle and LiveRamp, based on their deterministic behaviors and social engagement.
without losing performance
The result is the ability to target in-market customers along with new, light and lapsed category buyers. So you’re not over-paying to reach your current category buyers and not wasting money blanketing hordes of people who aren’t interested.
In the past 12 months we’ve delivered
Your perfect campaign deserves the perfect custom audience
We build custom audiences based on the behaviors of 400MM people’s interactions with 50,000+ brands, influencers and media properties. Above and beyond purchase behavior, we can identify deeper attributes of large user sets and package them neatly for your next campaign.
Let us know the brief and we will do the rest.
Or let us help you with our
Custom Audience Planner
Build your perfect audience in just a few steps:
1. Select a brand / media / entertainment property.
2. Go deeper by clicking View All in Considering to identify different categories.
3. Click View All in Lifestyle if you would like to add Lifestyle attributes.
4. Click Estimate Reach, submit your email, and you will receive a same-day reach estimation.
5. Ready to move forward? Simply request to build and have your custom audience segment delivered within 10 business days.
“The customization available with Affinity Answers is exactly what our clients are looking for. Not only will they build a custom audience, but they will provide recommendations to help us fine-tune and improve the targeting – ensuring client expectations are met without negatively impacting scale.”
Director of Sales Planning at Aki Technologies