social
insights,
activated
anywhere

Our social powered insights and audiences drive increased scale and higher ROAS for more than 400 companies, publishers, networks and agencies every year.

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programmatic display and video

Find the lovers of brands, and target the fans of shows, games, sports, movies and celebrities, all by using the most powerful social data on the planet. Our social insights tap deep into fan affinities across all categories and genres, and our audiences put you in front of the fans of the hottest brands and entertainment around.

advanced TV

Our data goes beyond passive viewership to target most passionate TV watchers by their favorite shows, actors, or genres. We use social insights to understand everything about what users actively engage with and combine it with the best offline data allowing you to target true fans across any channel.

campaign planning

Get access to the largest continuous study of people’s engagements with the brands, sports, celebrities, games, and influencers they love, to help you activate across your entire media plan. AudiencePlanner by Affinity Answers gives marketers unique social insights to help them deliver results.

social

Social media influencers have come a long way. Once thought of as cult leaders for various interests, they now command attention and buying power far greater than today’s biggest movie stars. Their followings are passionate and dedicated. Seems like a group brands just might what to target.

three strategies to help you succeed

find

Identify your next new customer

conquest

Beat your competitors at their own game

amplify

Target your customer’s passions

“The customization available with Affinity Answers is exactly what our clients are looking for. Not only will they build a custom audience, but they will provide recommendations to help us fine-tune and improve the targeting – ensuring client expectations are met without negatively impacting scale.”

Jocelyne
Director of Sales Planning at Aki Technologies

Blog
May 21, 2020

With the huge success of Netflix and Disney+ comes increased competition

as fans flock to streaming services, marketers are left looking for attention About this article: Streaming services boom as people stay home Disney+ takes off Marketers turning to social targeting…
Blog
May 12, 2020

State of the Industry: COVID and Beyond

The past month delivered immediate and unprecedented challenges to businesses from all industries, and we've witnessed firsthand how the power of creative strategy has helped many companies not only stay…
Blog
April 21, 2020

New Gamers Provide Advanced Targeting Opportunities

While world events have interrupted certain industries, gamers are active as ever and now growing rapidly. During the COVID-19 pandemic, we've witnessed many industries astutely switch gears or grind to…

let us prove it to you

 

Put us to the test. Want to conquest your competitor or get the most out of an existing media buy or sponsorship? Let us help you extend your reach by delivering your brand to their most passionate audiences.

 

Contact us anytime at audiences@affinityanswers.com