By focusing on in-market and purchased-based signals, the audience world has been blinded by the Heavy Buyer Fallacy, and it could be costing you 50% of your buyers.
A recent study by Lucid shows Affinity Answers is able to identify current purchase behavior better than the leading purchased based provider while also predicting users future purchase intent 55.5% higher on average.
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Prior shopping behavior and in-market signals are only telling half of the story… literally.
Light, lapsed and new buyers combine for more than 45% of purchases. We specialize in targeting in-market AND pre-intent to deliver total relevant scale.
We track, measure and analyze 400MM people and 50,000 brands – to uncover the interest intersections between people, brands, celebrities, sports and media.
Through the use of AI driven collaborative filtering, similar to the methods used by Netflix or Amazon, we score massive amounts of user IDs, from our trusted partners at Oracle and LiveRamp, based on their deterministic behaviors and social engagement.
The result is the ability to target in-market customers along with new, light and lapsed category buyers. So you’re not over-paying to reach your current category buyers and not wasting money blanketing hordes of people who aren’t interested.
With Custom Audience Planner, you can build custom audiences in just a few clicks, and it is available 24/7. Just enter what you are looking for, and we will estimate, build and make the audience available in your platform of choice in just 10 days. It’s that simple.
You can also use the Syndicated Audience Finder to search our entire catalogue of 1500+ audiences and export your audience segment IDs whenever, wherever.
“The customization available with Affinity Answers is exactly what our clients are looking for. Not only will they build a custom audience, but they will provide recommendations to help us fine-tune and improve the targeting – ensuring client expectations are met without negatively impacting scale.”
Jocelyne
Director of Sales Planning at Aki Technologies
© 2018. Affinity Answers Corporation.
