Behavioral
Intelligence for the
Customer Obsessed
World’s largest social affinity data provider for targeting, data enrichment, and delivering superior ROAS.
TRUSTED BY
#1
global data provider for powering relevant and scalable targeting and enrichment
Target new and existing
customers at scale activated
across any digital channel
Performance data to target more precisely delivering improved ROAS lower CAC
Enrich your first-party data to
power personalization and a 360
degree view of your customers
Social powered TV activation scales targeting to your current and most likely future customers
Powered by the TrueAffinity® Graph
Uncover the true relationship between people and brands
“Affinity Answers has been a trusted resource to help connect established IPs and brands to third party brands, talent, and content as well as emerging spaces like NFTs. Their team takes the effort to understand our needs and ensure that data and insights are available on demand.”
Christopher Chen
Executive Director, Global Social Intelligence at WarnerMedia
Ease of use, ability to give us real-time insights, and the ability to create custom segments has brought our segmentation to life. In addition, Affinity Answers has been a great partner to work with."
Kristi Grinde,
Senior Manager, Consumer Insights and Brand Strategy, CKE Restaurants
If you're working with a brand of any kind, this is the best data set and the simplest user experience to understand the overall affinities of the brand's audience with media, content, talent and other brands."
David Boyle,
Audience Strategies - Founder & CEO
The social affinity data from Affinity Answers enabled us to recruit a global panel in less than 3 weeks, saving tens of thousands of dollars for our client. This panel was used for a qualitative research study for an Entertainment client."
Dan Walsh,
Co-Founder & Managing Partner - Shepherd
Affinity Target audiences outperformed all of our past KPIs for one of our premium brands. Maya & team are extremely responsive and wonderful to work with."
Girish Menon,
Manager - Amnet India
“Affinity Answers has provided the ability to seamlessly align our marketing strategies with accurate brand awareness data, thorough customer personas, and new information on social media audiences. The insights from Affinity Answers are invaluable in driving successful campaigns and truly understanding consumers. I highly recommend this platform to any marketing team looking to take their efforts to the next level.”
Victoria Ohegyi
Director of Marketing, Frank Pepe Pizzeria
Social engagement is one of the richest data sources in the world, and we capture more than anyone else in the world, cataloging billions of engagements between 250MM people and over 40k brands and media properties every month.
Supercharge your first-party data with lifestyle and brand affinities. Understanding consumer behavior and intent are crucial for effective strategy, bringing brands closer to prospective customers through heightened relevance and personalization.
Introducing
Performance data that works directly within Meta and Google platforms that drives superior ROAS. Risk free. We make money only when we save you money.
Our Advanced TV offering delivers audiences across all of the most popular brands, sports, and entertainment to maximize relevance while delivering on reach.
High Affinity Drives Higher Purchases
New study from Neutronian confirms customers with higher affinity towards products have higher purchase frequency and total value.
Explore Our Resources
Discover how behavioral intelligence is complementing and completing strategies across industries
Welcome Back to Back-to-School
Data Certification and Transparency in the Marketing Ecosystem
