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Affinity Data

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Affinity Verified Data by Affinity Answers powers brands and advertisers with proven audience solutions—merging rich online behavioral data with the most robust social engagement signals available, sourced from platforms like Facebook, Reddit, Instagram, and TikTok.

With over 3,000 ready-to-activate syndicated segments—and unlimited possibilities through custom audiences—marketers can reach any customer, anywhere, and at scale.

Activate across Programmatic, CTV, Social, and DOOH to fuel higher engagement, stronger conversion rates, and deeper brand affinity.

Benefits

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Tested to Perform

Proven to outperform purchase data by more than 55%, as purchase intent is a better indicator of future purchase behavior.

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Activate Anywhere

Available in every major DSP and Platform including DOOH and CTV.

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Certified & Future Proofed

Independently certified for quality, transparency, privacy, and Cookieless. Activate on any current or alternative IDs.

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Custom Audiences

If you can imagine it, we can build it, Fast. Custom Audience responses within 24 hours, built and ready in 7 days.

Proven Across

60 + Industry Verticals

CPG

72_%

Video Completion Rate

Case Study →

Food & Beverage I

7-58%

More Units Purchased

Case Study →

Food & Beverage II

48_%

Increase in Click Through Rate

Case Study →

Games

10_%

Lift in Purchase Intent

Case Study →

Travel

20_%

Increase in Click Through Rate

Case Study →

Beauty & Cosmetics I

70_%

Video Completion Rate

Case Study →

Beauty & Cosmetics II

10-4_%

Increase in Purchase Frequency

Case Study →

QSR

26_%

Decrease in Cost Per Visit Lift

Case Study →

Cause Marketing

3-X

Increase in Conversion Rate

Case Study →

TV/Entertainment

489K

Highest-rated season one premiere in three years

Case Study →

Education

187_%

Improvement in Leads

Case Study →

Purchase Intent

55_%

Higher Future Purchase Intent

Case Study →

Pre-Built Personas

for Enrichment and Activation

Affinity Verified Data has 36 of the most popular personas
prebuilt and ready for your teams to overlay, enrich or activate. Instantly build customer sets through the over indexing of the most common targetable behaviors.

  • The Fashionista

  • The Travel Enthusiast

  • The Curious Student

  • The Foodie

  • The Gamer

  • The Music Lover

  • The Bookworm

  • The Outdoor Enthusiast

  • The Arts & Crafter

  • The Sports Fanatic

  • The Movie Buff

  • The Pet Lover

  • The Art Aficionado

  • The Busy Professional

  • The Young Millennial

  • The New Parent

  • The Retiree

  • The Fitness Enthusiast

  • The Outdoor Enthusiast

  • The Arts & Crafter

  • The Tech Guru

  • The Eco-Conscious Consumer

  • The Savvy Shopper

  • The Extreme-Sports

  • Thrillseeker

  • The Wine Connoisseur

  • The Car Fanatic

  • The Home Chef

  • The Entrepreneur

  • The Financial Guru

  • The Philanthropist

  • The Diy Home Improver

  • The Hobbyist Collector

  • The Craft Beer Enthusiast

  • The Green Thumb

  • The Science Geek

  • The Family Rock

  • The Hipster

  • The Homebody

Custom Audiences

Our seamless approach can create unique or hard to find audiences that can scale to achieve any objective.
By combining the richest engagements between people and everything they love, we are able to understand
people at a persona level. That includes who is most likely to stay loyal and who is most likely to switch.

Learn More About Custom Audiences →

1-Quick Stat 

Each month we dive into the stats that prove the past and help predict the future.

Case Studies

Come explore our successes and let us know how we can help.