The Power of
Act-Alike Modeling

Build and scale audiences in ways you’ve never imagined. Our Act-Alike model goes infinitely deeper than look-alike models by understanding consumer behavior at a brand preference level. We call it TrueAffinity®.

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TRUSTED BY

client
client
client
client
client
client

find

Identify your next new customer by identifying customers with the highest future purchase intent.

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conquest

Create brand-level custom audiences, insights, and messaging to beat your competitors at their own game.

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amplify

Align your brand with the passions of your customers through over 5000 sports music and entertainment entities.

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find your next new customer

Brands are growing in two ways: by increasing acquisition of new customers and decreasing defection of existing customers. Affinity Answers specializes in identifying and targeting higher future purchase intent. So, you can fill your funnels with your most likely new customers. As for defection, well, that is up to you.

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conquest your competitor

Brand level data allows you to get out in front of your competition before they get in front of you. Our catalogue of over 30,000 brands allows you to target the customers of the category leaders, challengers or even across industries. All available to you and all ready for the picking.

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amplify your sponsorships

Our model tracks your customer’s relationship with every major sports league, personality, movie, and television show. We understand better than anyone what your customers are watching, cheering for and following.

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In the past 12 months we’ve delivered

5,829,602,574
Performance Optimized Impressions

act-alike modeling with TrueAffinity®

Understand a deeper level of how your audience thinks, acts and interacts with the brands, celebrities, sports and entertainment they love. Our ability to capture, analyze and surface brand-level data paints a stunning picture of who your customers are along with who is most likely to buy what next.

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Two ways to get your perfect programmatic audience

Get more from
your audiences

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Try our new
Custom Audience Builder

Try our Tool

“The customization available with Affinity Answers is exactly what our clients are looking for. Not only will they build a custom audience, but they will provide recommendations to help us fine-tune and improve the targeting – ensuring client expectations are met without negatively impacting scale.”

Jocelyne
Director of Sales Planning at Aki Technologies

Case Study
February 28, 2017

Playstation Conquesting Lifts Purchase Intent

Using a branded Affinity Answers’ segment to reach audiences of its competitor, a top gaming console was able to boost purchase intent during the holiday season. With the holiday season…
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