Our data is anchored on PII, enriched with social engagements, and backed by Neutronian Certification for privacy, quality, and transparency.
Other TV data providers model against smaller sample sizes and passive viewership. Affinity Answers captures the active engagement of each shows enormous social fan bases - powered by the world’s largest continuous study of social engagement between people and the TV they love
Benefits of Affinity Answers Advance TV Data
More for Less
Scale your TV targeted reach across any channel and increase reach online at a fraction of the price.
Household Level Data
Gives you better insight into who is watching and who is most likely to also watch.
Activate Passionate Fans
We capture the active engagers of both brands and shows - increasing affinity and increasing purchases and lifetime value.
Top Platforms, Advertisers & Categories
Advanced TV Platforms
Top Performing Segments
New Study Confirms Social Affinity Data Drives Higher Lifetime Customer Value
Independent data analysis firm Neutronian conducted a study to identify the value of customers based on affinity. The results confirm what marketers have thought for years: there is a demonstrable lift in purchase behavior, value of purchase, and lifetime customer value by high-affinity purchasers compared to low-affinity consumers.
Increases In High-Affinity Buyers By Segment
Food & Beverage
Facial Care & Makeup
High Affinity Drives Higher Purchases
New study from Neutronian confirms customers with higher affinity towards products have higher purchase frequency and total value.
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Discover how behavioral intelligence is complementing and completing strategies across industries