Supercharge your data with social affinities

Increase the relevance of your first-party data with comprehensive social data and get a crystal clear view

Group 2516

Append your customer data with social affinities for maximized performance

First-party data only goes so far in defining a customer. Get superior supplemental social insights from over 250MM people across more than 40,000 brands and entertainment entities daily. Affinity Enrich enhances and appends first-party data, giving clients a 360º view of their customer with thousands of interests and lifestyles.

Supplemental social data

Group 2595
Advanced Analytics

Go beyond basic demographics and category knowledge by including media, lifestyle, and interests at the brand-level

Group 2596
Superior Personalization

Achievable 1-1 personalization across all channels, unifying e-mail, text, website, and app messaging

Group 2597
Integration Simplicity

Simple setup and integration to suit your needs - deploy within your data center or access via an API

The most comprehensive enrichment offering on the market

lifestyle, intent, and interest data points

impressions delivered

Neutronian Certified for data quality, transparency & privacy compliance

Lifestyle and Interest-based personas

markets covering North America, EU, APAC and LATAM

IDs enriched and
refreshed every month


Your audience data can evolve

Go beyond basic demographic or category understanding and approach your customers with increased relevance. Our data enrichment program enhances your customer data with entertainment interests and brand intent to increase scale and relevance.


If you’re working with a brand of any kind, this is the best data set and the simplest user experience to understand the overall affinities of the brand’s audience with media, content, talent and other brands."

David Boyle,

Founder & CEO - Audience Strategies


High Affinity Drives Higher Purchases

New study from Neutronian confirms customers with higher affinity towards products have higher purchase frequency and total value.


How can we help?

See how the power of behavioral intelligence can transform your brand

Explore Our Resources

Discover how behavioral intelligence is complementing and completing strategies across industries