Supercharge your data with social affinities
Increase the relevance of your first-party data with comprehensive social data and get a crystal clear view
Sony
Mediacom
OMD
Publicis
espn
Macy
Ford
synchrony
loreal
Append your customer data with social affinities for maximized performance
First-party data only goes so far in defining a customer. Get superior supplemental social insights from over 250MM people across more than 40,000 brands and entertainment entities daily. Affinity Enrich enhances and appends first-party data, giving clients a 360º view of their customer with thousands of interests and lifestyles.
Supplemental social data
Advanced Analytics
Go beyond basic demographics and category knowledge by including media, lifestyle, and interests at the brand-level
Superior Personalization
Achievable 1-1 personalization across all channels, unifying e-mail, text, website, and app messaging
Integration Simplicity
Simple setup and integration to suit your needs - deploy within your data center or access via an API
The most comprehensive enrichment offering on the market
3,000+
lifestyle, intent, and interest data points
50B+
impressions delivered
Neutronian Certified for data quality, transparency & privacy compliance
70+
Lifestyle and Interest-based personas
12+
markets covering North America, EU, APAC and LATAM
4B+
IDs enriched and
refreshed every month
Your audience data can evolve
Go beyond basic demographic or category understanding and approach your customers with increased relevance. Our data enrichment program enhances your customer data with entertainment interests and brand intent to increase scale and relevance.
If you’re working with a brand of any kind, this is the best data set and the simplest user experience to understand the overall affinities of the brand’s audience with media, content, talent and other brands."
David Boyle,
Founder & CEO - Audience Strategies
High Affinity Drives Higher Purchases
New study from Neutronian confirms customers with higher affinity towards products have higher purchase frequency and total value.
How can we help?
See how the power of behavioral intelligence can transform your brand
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Discover how behavioral intelligence is complementing and completing strategies across industries
Affinity Answers Joins Experian’sData Marketplace
Data Certification and Transparency in the Marketing Ecosystem
