Neutronian and Eyeota Launch Data Quality Certification Initiative

Neutronian and Eyeota Launch Data Quality Certification Initiative

In an effort to help build a better framework for data compliance and transparency, Affinity Answers has joined data partners Neutronian and Eyeota’s certification initiative. Learn more.

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Case Studies

Case Study:
Travel

Best Audiences For The Travel Industry Have Arrived Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better...
Case Studies

Case Study:
Beauty & Cosmetics

Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinity™ Social graph to activate a pop star's social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it's relevance by...
Case Studies

Case Study:
Gaming

Conquest Audiences Steal Share During Christmas Time During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people already engaging with...