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Demystifying Data Enrichment
Data is at the heart of every marketing organization. Not...
Choosing the Right Data Provider
Marketers often have a love❤️/hate💔 relationship with their data. On...
Getting to the “Why?” in Customer Behavior
Even the most inexperienced marketing professional knows that collecting and...
Behavioral Intelligence isn’t just data,it’s the only data that matters
"Actions speak louder than words." "Behavior is the mirror...
For most retailersWTA (Wal-Mart, Target, Amazon) = WTF
Holiday deals are set to start sooner and last longer...
Delivering behavioral intelligence to the customer obsessed
Data brings us closer to consumers, allowing us to understand...
Travelgeddon begins: can industries keep up?
Surging demand has shocked an unprepared travel industry, with many...
Why isn’t datadriving more marketing decisions?
Ask anyone across marketing and they are going to sermonize...
