Media
The latest on Affinity Answers in the news
Affinity Answers Featured in MediaMath Piece on Digital Marketers’ Resolutions
It's hard to believe, but January 2016 has come to...
Activating Affinity-Based Audience Segments
Achieving scale without sacrificing performance for a local automaker Ask...
A Look Back at 2015
Another year has come and gone, and we at Affinity...
Turkey Talk… and Social Engagement
It’s hard to believe that it’s Thanksgiving again! So much...
Top Music Artist Affinities of 2016 Presidential Frontrunners
Ben Carson is up, and Joe Biden is out. Presidential...
Radio Listening Influences Social Engagement
The effectiveness of radio as an advertising medium has long...
Late-Night Changes Represent Brand Opportunities
If you stopped paying attention to late-night television in December...
3 Audience Insights from the 2014-15 TV Season
As summer is now in full swing, the 2014-15 broadcast...
TrueAffinity™ as a Success Metric
Measuring USPS / SpongeBob SquarePants engagement One of the most...
