Media
The latest on Affinity Answers in the news
Starbucks & Maroon 5: Finding Sponsors
For the record label A&M Octone, our analysis showed...
Colligent Affinities Utilized to Identify Correlation of TV Ad Spend with Brand’s Social Engagement
This morning our client and partner, TVB issued a press...
Social Media “Engagement” is a Means to an End
Social media “engagement” gets you halfway, its what you do...
Pepsi & Nicki Minaj: Identifying Sponsorship Opportunities
The Situation: Pepsi was looking re-energize their brand around their...
Forrester Recognizes Social Affinity Market
At SXSW, Nate Elliot announced the notion of the "database...
A Little Insight into our Big Data
Here is a behind the scenes look at a few...
Social Media Analytics: Market Segmentation in the New World.
Market Segmentation, even to many marketers, is a fuzzy concept...
2013 Social Media Brand Analysis Infographic
With interest intensifying on how to best leverage social...
Top 10 Things You Can Do That the Big Guys are Already Doing
Social media intelligence is evolving at an incredible pace. As...
