Starbucks & Maroon 5: Finding Sponsors

May 23, 2013

Starbucks & Maroon 5: Finding Sponsors


For the record label A&M Octone, our analysis showed the high liking Maroon 5 fans had for Starbucks coffee. The client used this affinity to secure a sponsorship.


The Situation:

A&M/Octone Records a forward thinking independent label distributed by Universal, was looking for a sponsor for their well known artist, Maroon 5.


The Solution:

Colligent’s analysis showed the high affinity Starbucks fans had for Maroon 5 and the reciprocal love Maroon 5 fans had for Starbucks. This enabled the client to pitch to Starbucks the value of sponsoring Maroon 5 backed by emotional affinity data.


The Results:

Starbucks did a major sponsorship of Maroon 5 including preferred placement in their stores as well as online. This resulted in a win-win relationship for Starbucks and Maroon 5.

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