Case Study:
Gaming

Case Study:
Gaming

Conquest Audiences
Steal Share
During Christmas Time

CaseStudiesGamesThumbnail

During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it’s main competitor—Playstation.

Affinity Answers created a segment to target people already engaging with Playstation with proven future purchase intent. A campaign was put in market by the gaming console company to switch loyalties and steal share.

After the campaign concluded, a brand study was conducted by Nielsen Vizu with one question: how likely are you to purchase Brand X gaming console in the next 3 months?

Results

CaseStudiesEducationData

The results were incredible: those reached by the Affinity Answers audience were more than 10% more likely to purchase the gaming console in the next three months. A full conquest campaign followed and the console recorded record sales for the quarter.

Posted in Case Studies

Related Posts

Case Studies

Case Study:
Travel

Best Audiences For The Travel Industry Have Arrived Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better...
Case Studies

Case Study:
Beauty & Cosmetics

Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinity™ Social graph to activate a pop star's social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it's relevance by...
Case Studies

Case Study:
Cause Marketing

Inspiring Visitation to the 9/11 Memorial Through a Message of Hope In March of 2020, COVID sent everybody indoors for sustained periods of time. Nowhere in the country was hit harder than NYC. The memorial and museum were closed indefinitely...