Victoria’s Secret PINK and Jesse McCartney: Identifying Tour Sponsors

Jun 12, 2013

Victoria’s Secret PINK and Jesse McCartney: Identifying Tour Sponsors


For Hollywood Records, part of Disney, our analysis showed that the top brand liked by Jesse McCartney’s fans was Victoria’s Secret PINK. The client used this insight to secure a partnership with PINK.


The Situation:

Hollywood Records, part of Disney, was looking for a sponsor for the upcoming tour of one of their artists, Jesse McCartney.


The Solution:

Colligent’s analysis showed the high affinity Victoria’s Secret PINK fans had for Jesse McCartney and the reciprocal love Jesse’s fans had for PINK. This enabled the client to pitch to PINK the value of sponsoring Jesse’s tour, backed by emotional affinity data.


The Results:

Jesse’s tour was sponsored by Victoria’s Secret PINK. During the touring period, the affinity among Jesse’s fans for PINK increased further.

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