Media
The latest on Affinity Answers in the news
YouTube and Netflix leading bundle and save craze
As we’ve previously covered, the streaming industry is fragmented, with...
Can Social Media Help Advertisers Navigate a Fragmented Media Landscape?
The rising frequency of cord-cutting has run hand-in-hand with the...
Peacock’s Ad-Supported Strategy Might Seal Its Success
Launching in the midst of a global pandemic and among...
Will Growing Disloyalty Affect Ford’s Bronco Launch?
how can the new Ford Bronco take advantage of the...
Why Engaging Passionate TV Audiences Can Drive Revenue for Your Brand
We speak with Eyeota regarding increased streaming content and viewership...
Political Audiences: Targeting the Open Mind
Persuadable open-minded voters are everywhere, and a campaign’s ability to...
With the huge success of Netflix and Disney+ comes increased competition
as fans flock to streaming services, marketers are left looking...
New Gamers Provide Advanced Targeting Opportunities
While world events have interrupted certain industries, gamers are active...
Restaurants Need to Look Outside Current Customers
For years, restaurant marketers have looked inside to current customer...
