Media
The latest on Affinity Answers in the news
How publishers are sustaining 2020’s gaming momentum
E3 is back, and though virtual, hopes to pack enough...
Sponsorship Success Requires The Fans, Not The Games
Amidst COVID recovery and political polarization, athlete and brand advocacy...
Energizing new platforms with old programming
It's 2021 and decades-old sitcoms are worth multi-million dollar deals....
Streaming Universes Collide: Marvel + Disney vs DC + HBO
We're very much in the golden age of the superhero,...
Google’s FLoCs Take Flight, Ruffling a Few Feathers
Google’s solution to ending third-party cookies promises heightened individual privacy...
Data Certification and Transparency in the Marketing Ecosystem
Data certification provides marketers with necessary assurances in the quality,...
Not All Social Data is Equal: Active vs Passive Users
Social media gives fans a direct connection to the entertainment...
Baseball fans prove resilient in providing engagement
Major League Baseball is back in full swing, and after...
The viewer data that answers the tough questions
Entertainment marketers are often asked tough questions, and sometimes it's...
