Media
The latest on Affinity Answers in the news
Sponsors are primed to double down on the Madness
After a year’s hiatus, the Madness is back, and it...
The Most Important Elements of Customer Segmentation in 2021
We provide marketers with some tips for improving segmentation efficiency...
Preparing for Paramount Plus and Box Office’s Big Comeback
These days, a trip to the cinema is essentially a...
ANA Marketing Futures Data Deep Dive
Affinity Answers joins the ANA Marketing Futures podcast. Tune in...
Programmatic audience strategies for 2021 auto trends
Auto’s ready to rejuvenate in 2021, and while it’s a...
Neutronian and Eyeota Launch Data Quality Certification Initiative
In an effort to help build a better framework for...
Declining football viewership is temporary, but fans are forever
As the events of 2020 directly affected sports viewership across...
Will 2021 be a programmatic pick-me-up?
2020 didn’t destroy us—it only made us stronger. While certain...
The importance of data quality & transparency
Data defines modern messaging, its quality essential for effective communication....
