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Yes, Virginia, There Is A Black Friday Programmatic Segment
New 3rd-party Holiday segments available via ODC Here at Affinity...
TrueAffinity™ Is Your Powerful AI Marketing Tool
Social affinities help inform data-driven audience segments, when no other...
Using TrueAffinity™ to Measure Sponsorships: Bud Light and Lady Gaga
Lady Gaga’s fans—affectionately known as her Little Monsters—are seeing, and...
For Brands, Social Affinity Makes Everyday Election Day
There are less than four days left until Americans pick...
ActivationPlanner™ FAQ
FAQ Contents GENERAL QUESTIONS What is the ActivationPlanner™? Where do...
Introducing ActivationPlanner™
This week, Affinity Answers is pleased to announce the launch...
F1 Racing is Fast, But is it Swift?
This weekend Formula One (F1) racing makes its only US...
Affinities are All About Content, Context and Location
The Internet of Things will undoubtedly benefit from affinity-based targeting...
Are You Ready for Some Football (Brands)?
With the exception of tonight’s Giants / Vikings game on...
