MTV’s Punk’d: Keyword Targeting in Facebook

MTV’s Punk’d: Keyword Targeting in Facebook

   

 

 

The Situation:

In preparation for MTV’s relaunch of Punk’d MTV wanted to reach a targeted audience in Facebook to build awareness and buzz. They chose Facebook ad buy for advertising. The targeting was complex and had to be relevant to both the show’s audience as well as the celebrities appearing on each episode.

The Solution:

Colligent provided targeted keywords consisting of TV shows, music, and celebrities based on the audience’s interests. The keywords were split into groups appealing to men and women then advertised in Facebook for a week leading to the launch.

The Results:

The keyword campaign generated 4.2 million impressions with a 1.644% CTR, one of the highest ever reported within Facebook for any campaign. Out of the people that clicked, 38% engaged by liking the page or making a comment within first 2 days!

 

Keyword Results
4.2 million impressions
1.644% click thru rate
38% clicks to connections
Posted in Case Studies

Related Posts

Case Studies

Case Study:
Travel

Best Audiences For The Travel Industry Have Arrived Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better...
Case Studies

Case Study:
Beauty & Cosmetics

Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinity™ Social graph to activate a pop star's social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it's relevance by...
Case Studies

Case Study:
Gaming

Conquest Audiences Steal Share During Christmas Time During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people already engaging with...