Jonas Brothers: Television Ad Targeting
 |
 |
| For Jonas Brothers, our analysis identified Hispanics as a significant demographic group. The client used this insight to buy TV advertising targeting hispanic media, ahead of an album release. The album went on to have higher sales than the previous album. | |
The Situation:
Disney was looking for ways to expand marketing reach for Jonas Brothers.
The Solution:
Colligent’s analysis showed hispanics to be a significant demographic group. The client did some field checks that confirmed the presence of hispanics in significant numbers in Jonas concerts. Client went ahead and did a major TV media placement ahead of their new album release, armed with knowledge and confidence that this will be an effective buy.
The Results:
Sales of new Jonas Brothers album did significantly better than the previous album.
Related Posts
Case Study:Travel
Best Audiences For The Travel Industry Have Arrived Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better...
Case Study: Beauty & Cosmetics
Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinity™ Social graph to activate a pop star's social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it's relevance by...
Case Study:Gaming
Conquest Audiences Steal Share During Christmas Time During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people already engaging with...