Jonas Brothers: Television Ad Targeting

Jul 7, 2013

Jonas Brothers: Television Ad Targeting

For Jonas Brothers, our analysis identified Hispanics as a significant demographic group. The client used this insight to buy TV advertising targeting hispanic media, ahead of an album release. The album went on to have higher sales than the previous album.


The Situation:

Disney was looking for ways to expand marketing reach for Jonas Brothers.


The Solution:

Colligent’s analysis showed hispanics to be a significant demographic group. The client did some field checks that confirmed the presence of hispanics in significant numbers in Jonas concerts. Client went ahead and did a major TV media placement ahead of their new album release, armed with knowledge and confidence that this will be an effective buy.


The Results:

Sales of new Jonas Brothers album did significantly better than the previous album.

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