How Group Dynamics Inform Purchase Decisions
New report uncovers role of
group dynamics in purchase decisions
In this month’s report, we follow up on Data Modeling is the Future by detailing the power of groups on decision making. As marketers pivot strategies to prepare for a cookie-less future, modeling paves the way by allowing for targeting accuracy, scale, and privacy. Group dynamics and cohorts play a powerful role, and understanding these dynamics is the key to unlocking a powerful new strategy.
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