Capabilities available in the UK, Germany, France, Spain, the Netherlands, Belgium, Sweden, Norway, Denmark and Finland.

According to the World Out of Home Organization, digital out-of-home is forecast to reach 49% of all out-of-home in 2026, overtaking static for the first time. But the way it’s bought is changing faster than the way it’s targeted.

Most DOOH targeting still relies on devices seen near a screen. That tells you who passed by, not what they care about. Proximity predicts footfall, not preference.

That’s where Geo-Spatial Affinity comes in. Built by Affinity Answers and activated through Vistar Media, it scores every screen by what the people around it care about, with no device or personal IDs needed.

Our new whitepaper, Location Becomes Audience, covers:

• Why the EMEA DOOH market is ready for an audience layer without IDs
• How Geo-Spatial Affinity works, from social signal to screen
• How agencies and brands can activate it today through Vistar Media
• Where it fits under Europe’s privacy rules

Curious how it works? The full story’s in the whitepaper.

Download the full whitepaper (PDF)

To find out more about Geo-Spatial Affinity, contact us anytime at cs@affinityanswers.com