General
Affinity Answers Just Became Un-Skippable
Affinity Answers has expanded its industry-leading social signal with YouTube—adding a powerful new layer to how we understand consumer behavior, attention, and intent. This isn’t just another platform addition. It’s a continuing step toward capturing how people actually engage with the content, creators, and brands that shape their purchasing decisions. Loyalty Is Dead… But Attention…
Read MoreSponsors are primed to double down on the Madness
After a year’s hiatus, the Madness is back, and it looks like the teams, players, fans, and sponsors couldn’t be happier. NCAA® basketball is a very big deal, and the March Madness tournament is even bigger. Fans can’t get enough of the games, highlights, scores, brackets, and more, and though all sporting events boast multiple…
Read MoreSolid Tremor Video Q1 Reveals A Tremendous Investment Opportunity
[A] new partnership with Affinity Answers will help leverage the incredible amount of social data generated by Tremor and when inputted into the VideoHub system will allow advertisers to really target consumers who are most likely to buy.
Read MoreTeen Wolf: Expanding reach cost effectively in Facebook
The Situation: MTV was looking for ways to expand awareness and interest for their new show Teen Wolf. Since the show was new, it had only limited number of fans in Facebook and cost about $1.34 in CPM to reach them. The Solution: Colligent’s targeting identified top 10 TV shows that Teen Wolf fans engaged…
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