Data Modeling is the Future

Mar 31, 2022

Data Modeling is the Future

modeling-cover-pichi

Data Modeling will defeat the Cookie-pocalypse

You could say that data modeling has been the future for quite a while. The ability to organize vast numbers of people into targetable groups based on any interest, behavior, or demographic is remarkable. It creates a mass personalization that has certainly played a significant role in the creation of AdTech, continues to dominate the majority of the programmatic space (yes, even purchase data is modeled), and will soon be at the core of everything we do in digital targeting with the continued adoption and implementation of GDPR and CPRA.

One-to-one personalization of advertising has always been fool’s gold. And as we rise up from the hazy promises and deteriorating performance of individualization, the biggest takeaway might be that group marketing is, was, and has been the best solution all along.

Related Posts

Tik Tok + FIFA = Unimaginable Relevant Reach

It's time to wow your clients with audiences, never before thought possible. Last week we announced that Tik Tok data is now available in all Affinity Answers audience segments, for programmatic and Advanced TV. Now it is time to talk...

Tik Tok Data Now Available

Data from the fastest growing social media platform is now included in the best affinity-based audience segments on the planet. That's right. Tik Tok data is now available in all Affinity Answers audience segments, for programmatic including Advanced TV.  ...

From “Tessera Hospitalis” to First Party Identity Resolution – The Evolution of Loyalty in the Modern Age

Membership and loyalty programs have been around for centuries. The early Greeks created a system called "tessera hospitalis" that allowed members to eat free at certain locations. This concept was later adopted by many other cultures and civilizations, including ancient...