Data Modeling is the Future

Mar 31, 2022

Data Modeling is the Future


Data Modeling will defeat the Cookie-pocalypse

You could say that data modeling has been the future for quite a while. The ability to organize vast numbers of people into targetable groups based on any interest, behavior, or demographic is remarkable. It creates a mass personalization that has certainly played a significant role in the creation of AdTech, continues to dominate the majority of the programmatic space (yes, even purchase data is modeled), and will soon be at the core of everything we do in digital targeting with the continued adoption and implementation of GDPR and CPRA.

One-to-one personalization of advertising has always been fool’s gold. And as we rise up from the hazy promises and deteriorating performance of individualization, the biggest takeaway might be that group marketing is, was, and has been the best solution all along.

Related Posts

Case Study:

Affinity Target Finds Lucid's Next New Customer Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors...

Why are Branded Retail segments on the rise?

As retail continues to battle in 2023, marketers are looking for better ways to attract current and potential customers. Branded Retail segments give marketers the flexibility to showcase their best promotions and product categories where they know they will be the...

Case Study:
A Sexual Wellness Brand

A Sexual Wellness Brand Problem Statement A men's sexual wellness DTC brand, wanted to improve their ROAS and CAC metrics, which had become stagnant after a certain scale. The Challenge Unlike other D2C categories, sexual wellness is not talked about...