Data from the fastest growing social media platform is now included in the best affinity-based audience segments on the planet. That’s right. Tik Tok data is now available in all Affinity Answers audience segments, for programmatic including Advanced TV.
Affinity Answers is already known to be the undisputed leader in social affinity data, as the only provider to collect and analyze data from Facebook, Instagram, Twitter, and Reddit. Now with this announcement, we add to the fold one of the strongest signals available, capturing powerful interest and intent behavior that skews heavily towards Millennials and Gen Z.
How do we do it? Affinity Answers is powered by TrueAffinity, the largest continuous study between people and the brands, media, entertainment, and celebrities they love. As people engage with their favorite things online, we identify the shared interests to create cohorts. This data capture and cohort creation is 100% PII free and GDPR and CPRA compliant. Affinity Answers was also ranked #1 by Neutronian - an independent data verification company - for data transparency and quality for the second straight year.
Our audiences have been helping to power more than 400+ companies for the past 17 years. The addition to Tik Tok and our continued dedication to social affinity data as the best signal available for interest and intent, will set up our audiences for success now and well into the future - as all of our audiences are also Verified Cookieless.
If you have any questions about Tik Tok data or any of our privacy and cookieless qualifications or solutions, please don’t hesitate to reach me at email@example.com.