Affinity Answers
Case Studies

Our Data in Action

TrueAffinity™ Is Your Powerful AI Marketing Tool

Social affinities help inform data-driven audience segments, when no other...
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Using TrueAffinity™ to Measure Sponsorships: Bud Light and Lady Gaga

Lady Gaga’s fans—affectionately known as her Little Monsters—are seeing, and...
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Affinities Both Make and Validate Spokesperson Talent Decisions

Social affinities can be used to make the right choice...
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Affinities Identify the Most Engaging Content and Personalities on YouTube

Channels with the highest brand affinity outperform channels based on...
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Social Affinities Serve as High-Performing Proxy Audiences for Product Launches

Affinity-based segments for related brands effectively extend audiences Social affinities...
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Budweiser’s Social Affinity is Driven by Traditional Advertising

Increased TV ad spend moves the needle For Budweiser on...
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Ridiculousness: Effective contextual ad buys in Google

The Situation: MTV was looking for ways to expand awareness...
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Beavis and Butt-head: Expanding reach and engagement in Google ad buys

The Situation: MTV was looking for ways to expand awareness...
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