Dr. Pepper Finds The Perfect Partner
Movie tie-ins help Dr Pepper gain consideration with movie audience....
TrueAffinity™ Is Your Powerful AI Marketing Tool
Social affinities help inform data-driven audience segments, when no other...
Using TrueAffinity™ to Measure Sponsorships: Bud Light and Lady Gaga
Lady Gaga’s fans—affectionately known as her Little Monsters—are seeing, and...
Affinities Both Make and Validate Spokesperson Talent Decisions
Social affinities can be used to make the right choice...
Affinities Identify the Most Engaging Content and Personalities on YouTube
Channels with the highest brand affinity outperform channels based on...
Social Affinities Serve as High-Performing Proxy Audiences for Product Launches
Affinity-based segments for related brands effectively extend audiences Social affinities...
Budweiser’s Social Affinity is Driven by Traditional Advertising
Increased TV ad spend moves the needle For Budweiser on...
Ridiculousness: Effective contextual ad buys in Google
The Situation: MTV was looking for ways to expand awareness...
Beavis and Butt-head: Expanding reach and engagement in Google ad buys
The Situation: MTV was looking for ways to expand awareness...
