Case Study: Purchase Intent
Affinity Answers
Finds Lucid’s Next Customer
Opportunity
Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors of future purchase intent.
Data Approach
Prior behavior means nothing if it isn't an indicator of future results. Our segments are developed go beyond past purchase and current in-market buyers to deliver the most likely new, light and lapsed purchasers of any brand to deliver the Total Relevant Reach.
Results
Affinity Answers' segments were able to identify a user's future purchase intent 55% higher on average than the leading prior-purchase based provider.
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