Case Study:
A Sexual Wellness Brand

May 23, 2023

Case Study:
A Sexual Wellness Brand


A Sexual Wellness Brand

Problem Statement
A men's sexual wellness DTC brand, wanted to improve their ROAS and CAC metrics, which had become stagnant after a certain scale.

The Challenge
Unlike other D2C categories, sexual wellness is not talked about online openly, especially by men. This made it inherently difficult to identify the next breakout audience cohort for the brand.

Affinity DTC

Using Affinity DTC, the largest continuous social study of the interaction between people and brands, we understood how audience groups interested in sexual wellness products interact with other brands.

This helped us identify the interests and brands this audience resonates with the most. Through the Meta platform, we then targeted the most compelling combinations of these interests to acquire customers for the brand, at efficiency and scale.



Discover the power of Data-Driven Insights
with Affinity Answers

Schedule a demo today and see how our data can transform the way you go to market.

Related Posts

Case Study:
TV & Entertainment

Driving A W K W A F I N A to #1 Using TrueAffinity Data Graph, Comedy Central was able to construct a comprehensive media plan based on the behavioral data of close fans and viewers. By reviewing and discovering...

Case Study:

Performance Case Study Problem Statement In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness. The...

Case Study:

Finding and Driving New Users for Dunkin' With the holiday season in full swing, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people...