Case Study:Great Learning
Eclipsing Great Learning's
Benchmarks
Opportunity
Help Great Learning affect their two biggest issues:
- Qualify existing leads for specific courses
- Efficiently find new leads for specific courses
Data Approach
We created specific threads within our TrueAffinity® model to identify when people engaged with certain topics (i.e #artificialintelligence) across Twitter, Facebook and Instagram.
People who engaged with each thread were then collected and analyzed against their affinities towards digital publishers, digital magazines and all other websites. Based on this analysis, a white list of publishers was created and uploaded to GDN.
Results
Discover the power of Data-Driven Insights
with Affinity Answers
Schedule a demo today and see how our data can transform the way you go to market.
Related Posts
Case Study:Travel
Best Audiences For The Travel Industry Have Arrived Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better...
Case Study: Beauty & Cosmetics
Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinity™ Social graph to activate a pop star's social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it's relevance by...
Case Study:Gaming
Conquest Audiences Steal Share During Christmas Time During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people already engaging with...