Case Study:Great Learning
Eclipsing Great Learning's
Benchmarks
Opportunity
Help Great Learning affect their two biggest issues:
- Qualify existing leads for specific courses
- Efficiently find new leads for specific courses
Data Approach
We created specific threads within our TrueAffinity® model to identify when people engaged with certain topics (i.e #artificialintelligence) across Twitter, Facebook and Instagram.
People who engaged with each thread were then collected and analyzed against their affinities towards digital publishers, digital magazines and all other websites. Based on this analysis, a white list of publishers was created and uploaded to GDN.
Results
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