Case Study:
Food & Beverage

Feb 26, 2024

Case Study:
Food & Beverage

Independent Study
Confirms Value of


Independent data analysis firm Neutronian conducted a study to identify the value of customers based on affinity. Affinity-based segments were matched to industry standard purchase data to understand if there was a significant lift in purchase behavior based on consumers affinity for certain products and categories. Affinity scores ranged from 1-10. Low-Affinity was 1-3. High-Affinity was 8-10. The results confirm a significant lift in purchase behavior by high-affinity purchasers vs. low-affinity purchasers. High-affinity purchasers showed statistically significant increases in more money spent, more units bought, and an increase in purchase frequency.


Specifically in the Food & Beverage Category, identifying consumers with the highest-affinities towards certain brands was able to increase the amount of money spent, number of units spent, and purchase.

Popular Segments

Affinity Answers > Interest > Food & Beverage > Specialty & Gourmet

Affinity Answers > Interest > Food & Beverage > Snack Foods

Affinity Answers > Interest > Food & Beverage > Health Foods

Affinity Answers > Intent > Packaged Foods > Campbell’s

Affinity Answers > Intent > Frozen Foods > Digiorno

Discover the power of Data-Driven Insights
with Affinity Answers

Schedule a demo today and see how our data can transform the way you go to market.

Related Posts

Case Study:
TV & Entertainment

Driving A W K W A F I N A to #1 Using TrueAffinity Data Graph, Comedy Central was able to construct a comprehensive media plan based on the behavioral data of close fans and viewers. By reviewing and discovering...

Case Study:

Performance Case Study Problem Statement In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness. The...

Case Study:

Finding and Driving New Users for Dunkin' With the holiday season in full swing, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people...