Case Study:
TV & Entertainment

Case Study:
TV & Entertainment

Driving
A W K W A F I N A
to #1

CaseStudiesTVandEFlippedThumbnail

Using TrueAffinity Data Graph, Comedy Central was able to construct a comprehensive media plan based on the behavioral data of close fans and viewers. By reviewing and discovering potential opportunities through social engagement data compiled from all social networks, the network achieved insights into fans of Comedy Central programming as well as similar series.

CaseStudiesTVandEData

The premiere episode of Awkwafina Is Nora From Queens became the highest-rated season one premiere in three years for Comedy Central and delivered increases across their key demographics. Viewership remained ongoing, with audiences increasing through the season. 

Popular Segments

Affinity Answers > Interest > Entertainment > TV/Streaming

Affinity Answers > Interest > Entertainment > Comedy Central

Affinity Answers > Interest > Entertainment > Hip Hop & Rap

Affinity Answers > Interest > Streaming Video > Amazon Prime Video

Affinity Answers > Interest > Music > Austin City Limits

Discover the power of Data-Driven Insights
with Affinity Answers

Schedule a demo today and see how our data can transform the way you go to market.

Posted in Case Studies

Related Posts

Case Studies

Case Study:
Beauty & Cosmetics

Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinity™ Social graph to activate a pop star's social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it's relevance by...
Case Studies

Case Study:
Gaming

Conquest Audiences Steal Share During Christmas Time During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it's main competitor-Playstation. Affinity Answers created a segment to target people already engaging with...
Case Studies

Case Study:
Cause Marketing

Inspiring Visitation to the 9/11 Memorial Through a Message of Hope In March of 2020, COVID sent everybody indoors for sustained periods of time. Nowhere in the country was hit harder than NYC. The memorial and museum were closed indefinitely...