Case Study:
Soft Drinks

Feb 27, 2024

Case Study:
Soft Drinks

Delivering Gamers
at Scale to a
Soft Drink Giant


A soft drink company wanted to increase their share with their largest growing interest-based group—GAMERS. 

But, not all gamers are the same. They play different styles of games, on different platforms, on different devices, and demographically they run the spectrum. 

Using our TrueAffinity Social Graph, Affinity Answers built several custom audiences that focused on people with the highest affinities for the most popular and trending games and consoles. Through specific targeting criteria we were able to build audiences for a wide variety of planned creative and messaging to match and optimize creative impact.


By delivering specialized segments of Gamers, this soft drink giant was able to target Hard-Core and Mid-Core Gamers with specialized messaging just for them.

Popular Segments

Affinity Answers > Intent > Non-Alcoholic Beverages > Coca-Cola

Affinity Answers > Interest > Food & Beverage > Snack Foods

Affinity Answers > Interest > Food & Beverage > Health Foods

Affinity Answers > Intent > Dairy > Ben & Jerry’s

Affinity Answers > Intent > Packaged Foods > Campbell’s

Discover the power of Data-Driven Insights
with Affinity Answers

Schedule a demo today and see how our data can transform the way you go to market.

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