Tik Tok + FIFA = Unimaginable Relevant Reach

Nov 30, 2022

Tik Tok + FIFA = Unimaginable Relevant Reach


It’s time to wow your clients with audiences,
never before thought possible.


Last week we announced that Tik Tok data is now available in all Affinity Answers audience segments, for programmatic and Advanced TV.

Now it is time to talk about what that means. And there is nothing hotter than the 2022 FIFA World Cup.

Right now there are hundreds of millions of people engaging with various hashtags across Tik Tok. Scores, highlights, memes, and so much more are being shared, viewed, commented, and loved. And now you can target all of these FIFA World Cup lovers with Affinity Answers audiences.


How do we do it?



Affinity Answers is powered by TrueAffinity, the largest continuous study between people and the brands, media, entertainment, and celebrities they love. As people Tengage with their favorite things online, including hashtags, we identify the shared interests to create cohorts. This data capture and cohort creation is 100% PII free and GDPR and CCPRA compliant. Affinity Answers was also ranked #1 by Neutronian - an independent data verification company - for data transparency and quality for the second straight year. 



Affinity Answers can deliver global and national audiences at incredible reach. With our audiences you can target general world cup fans, US soccer fans, or even fans of a specific player, like - oh I don’t know - Christian Pulisic.


The power of social affinity audiences gives you the ability and flexibility to target people’s behavior in ways purchase behavior and demographics never could.

If you have any questions about Tik Tok data or any of our privacy and cookieless qualifications or solutions, please don’t hesitate to reach me at josh@affinityanswers.com.

Related Posts

Is “Targeted Scale” Achievable?

Targeted scale has been the apex of most performance focused marketers since the advent of reporting and attribution. But only recently has it become more of a reality. With advancements in data and AI technologies, brand advertising which was predominantly...

Tik Tok Data Now Available

Data from the fastest growing social media platform is now included in the best affinity-based audience segments on the planet. That's right. Tik Tok data is now available in all Affinity Answers audience segments, for programmatic including Advanced TV.  ...

From “Tessera Hospitalis” to First Party Identity Resolution – The Evolution of Loyalty in the Modern Age

Membership and loyalty programs have been around for centuries. The early Greeks created a system called "tessera hospitalis" that allowed members to eat free at certain locations. This concept was later adopted by many other cultures and civilizations, including ancient...