As retail continues to battle in 2023, marketers are looking for better ways to attract current and potential customers. Branded Retail segments give marketers the flexibility to showcase their best promotions and product categories where they know they will be the most competitive.

Branded Retail Audiences are seeing a big resurgence in 2023. To date we have seen a 600% increase in branded retail segments over generic retail segments.

Unlike generic retail audiences, Branded Retail Audiences give advertisers the unique opportunity to find scale but also more specific relevance to their individual customer. Whether you are looking to increase loyalty or poach business from your closest competitors, Branded Retail audiences identify most likely future customers.

Affinity Answers Advanced TV and Programmatic segments specialize in delivering targeted reach at scale. Powered by the largest continuous study of social behavior in the world, our data identifies positive, active brand engagement.  And now we have access to Instagram and TikTok engagement, giving us the best access to the youngest and most active buyers on the market.

Hottest Segments

Branded Data >> Affinity Answers >> Brands >> Retail >> Overstock.com

Branded Data >> Affinity Answers >> Brands >> Retail >> Vistaprint

Branded Data >> Affinity Answers >> Brands >> Retail >> Petsmart

Branded Data >> Affinity Answers >> Brands >> Retail >> Pandora Jewelry

Branded Data >> Affinity Answers >> Brands >> Retail >> Abercrombie & Fitch

Branded Data >> Affinity Answers >> Brands >> Retail >> Amazon.com

Branded Data >> Affinity Answers >> Brands >> Retail >> DoorDash

Branded Data >> Affinity Answers >> Brands >> Retail >> Dollar Tree

Branded Data >> Affinity Answers >> Brands >> Retail >> Whole Foods

Branded Data >> Affinity Answers >> Brands >> Retail >> Wayfair

Branded Data >> Affinity Answers >> Brands >> Retail >> CVS Pharmacy

Branded Data >> Affinity Answers >> Brands >> Retail >> Marshalls

Branded Data >> Affinity Answers >> Brands >> Retail >> Walgreens

Branded Data >> Affinity Answers >> Brands >> Retail >> Walmart

Branded Data >> Affinity Answers >> Brands >> Retail >> Tiffany & Co.

Branded Data >> Affinity Answers >> Brands >> Retail >> AmazonFresh

Branded Data >> Affinity Answers >> Brands >> Retail >> Dillard's

Branded Data >> Affinity Answers >> Brands >> Retail >> IKEA