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Social Affinity Can Up Your Ad Game

By | Blog

CEO Sree Nagarajan explains why social affinity is a powerful addition to any marketer’s toolbox. In a new Q&A with BizReport, he explains how social affinity acts as a branding metric. Why does it matter to marketers? And what does the future hold when social affinity is linked to business outcomes?

Read the full Q&A on BizReport.com.

Moving Forward with Programmatic TV

By | Blog, Media

Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed. What steps can the industry take together to move this initiative – one that is brimming with opportunities – forward?

You can read the full op-ed here.

Social Affinity Powering Fall TV

By | Blog

Summer is just getting underway, but the broadcast networks have long been thinking about fall. Specifically, they are working to make sure that the season’s most successful entries are on their schedules. Social affinity can help in a process that presents unique challenges.

Since the shows haven’t aired yet, it’s hard to tell which concepts will attract audiences beyond findings from primary research and pure intuition. Social affinity is a much more accurate benchmark; networks create a social presence shortly after the annual upfront presentations, which are held several months before premiere week. Both networks and marketers can now use affinity-based programmatic tactics at every stage of a new program’s lifecycle.

 

Not All Engagement is Created Equal

By | Blog, Media

Our VP of Product, Mahesh Narayanan, offers his thoughts on the prevalence of bots and how they compromise the value of social engagement and marketing efforts. Read what he thinks every marketer should be looking for as they combat this ongoing problem in MediaPost.

Social Affinity is Your Gift Guide for Dad

By | Blog

Do you feel stuck on the journey to finding that perfect gift for dad this Father’s Day? When we say that AffinityAnswers uses social affinity as a recommendation engine, we are usually talking about recommending audiences for marketers. For example, if the NBA champion Golden State Warriors wanted to partner with a brand, our proprietary algorithm and scoring engine recommends Les Schwab Tire Centers as a more viable option than even more intuitive choices like Finish Line.

What does this have to do with dear old dad? Well, using our vast catalog – tracking the public social engagement of over 60,000 brands, TV shows, celebrities, sports teams and more – we are able to provide some great recommendations to get the perfect gift for every kind of dad:

The Sports Enthusiast Dad (using ESPN as a proxy): Tickets to the National Baseball Hall of Fame, Nike Jordan Shoes, Just for Men

The “All Business” Dad (using The Economist as a proxy)Subscription to National Geographic, tickets to a TED Conference, a donation to UNICEF in his name

The Super Fit Dad (using Men’s Health as a proxy): a gift certificate to Bodybuilding.com, a CrossFit gift card, MuscleTech supplements

The Culinary Dad (using Top Chef as a proxy): Frigidaire kitchen appliances, an assortment of McCormick Grill Mates seasonings, cooking classes at Sur La Table

Predictive Analytics Wins Sports Fans

By | Blog, Media

Our very own Client Services Lead, J.T. Compeau, was recently asked about how predictive analytics can win sports fans and specifically how brands can tap into the social sports fan’s experience. Check out his comments and learn how AffinityAnswers can be a key part of this solution in DMNews here.