High Affinity = Higher Sales Lift and Frequency
A new study from Neutronian confirms value of Affinity-based modeling...
Choosing the Right Data Provider
Marketers often have a love❤️/hate💔 relationship with their data. On...
Getting to the “Why?” in Customer Behavior
Even the most inexperienced marketing professional knows that collecting and...
Behavioral Intelligence isn’t just data,it’s the only data that matters
"Actions speak louder than words." "Behavior is the mirror...
For most retailersWTA (Wal-Mart, Target, Amazon) = WTF
Holiday deals are set to start sooner and last longer...
Delivering behavioral intelligence to the customer obsessed
Data brings us closer to consumers, allowing us to understand...
Affinity Answers Wins Social Media Tech Vendor of the Year Award
We've brought home the gold as Social Media Tech Vendor...
Data assurances in a cookieless future
Ongoing hype surrounding cookieless has gradually blossomed into constructive conversations,...
