Affinity Answers’
Blog

Insights and Observations on Targeting and Data Enrichment

How Group Dynamics Inform Purchase Decisions

New report uncovers role of group dynamics in purchase decisions...
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Data Modeling is the Future

Data Modeling will defeat the Cookie-pocalypse You could say that...
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High Affinity = Higher Sales Lift and Frequency

A new study from Neutronian confirms value of Affinity-based modeling...
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Demystifying Data Enrichment

Data is at the heart of every marketing organization.  Not...
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Choosing the Right Data Provider

Marketers often have a love❤️/hate💔 relationship with their data.  On...
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Getting to the “Why?” in Customer Behavior

Even the most inexperienced marketing professional knows that collecting and...
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