The idea of Audience Enrichment has been around for decades in the list-rental business, but…
AffinityAnswersNovember 28, 2017
In this post we address how programmatic digital marketing reduces the risk of picking the…
AffinityAnswersOctober 20, 2017
CEO Sree Nagarajan offers his take on the great data debate. Should marketers use deterministic…
J.T. CompeauOctober 19, 2017
CEO Sree Nagarajan explains why social affinity is a powerful addition to any marketer's toolbox.…
J.T. CompeauOctober 2, 2017
Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV…
J.T. CompeauSeptember 28, 2017
Although the official end to summer isn't until September 22, Labor Day weekend is our…
Allison TrebonSeptember 7, 2017
Summer is just getting underway, but the broadcast networks have long been thinking about fall.…
J.T. CompeauJuly 11, 2017
Our VP of Product, Mahesh Narayanan, offers his thoughts on the prevalence of bots and how…
J.T. CompeauJuly 1, 2017
Our founder and CEO, Sree Nagarajan, writes about the challenges in media measurement today. Read…
J.T. CompeauJune 29, 2017
