Google’s FLoCs Take Flight, Ruffling a Few Feathers
Google’s solution to ending third-party cookies promises heightened individual privacy...
Not All Social Data is Equal: Active vs Passive Users
Social media gives fans a direct connection to the entertainment...
Baseball fans prove resilient in providing engagement
Major League Baseball is back in full swing, and after...
The viewer data that answers the tough questions
Entertainment marketers are often asked tough questions, and sometimes it’s...
Podcast: Data Deep Dive with ANA Marketing Futures
In our data-driven world, almost every aspect of consumer experience...
Sponsors are primed to double down on the Madness
After a year’s hiatus, the Madness is back, and it...
Preparing for Paramount Plus and Box Office’s Big Comeback
These days, a trip to the cinema is essentially a...
Programmatic audience strategies for 2021 auto trends
Auto’s ready to rejuvenate in 2021, and while it’s a...
Declining football viewership is temporary, but fans are forever
As the events of 2020 directly affected sports viewership across...
