Affinity Answers’

Insights and Observations on Targeting and Data Enrichment

Google’s FLoCs Take Flight, Ruffling a Few Feathers

Google’s solution to ending third-party cookies promises heightened individual privacy...
Read More

Not All Social Data is Equal: Active vs Passive Users

Social media gives fans a direct connection to the entertainment...
Read More

Baseball fans prove resilient in providing engagement

Major League Baseball is back in full swing, and after...
Read More

The viewer data that answers the tough questions

Entertainment marketers are often asked tough questions, and sometimes it’s...
Read More

Sponsors are primed to double down on the Madness

After a year’s hiatus, the Madness is back, and it...
Read More

Programmatic audience strategies for 2021 auto trends

Auto’s ready to rejuvenate in 2021, and while it’s a...
Read More

Declining football viewership is temporary, but fans are forever

As the events of 2020 directly affected sports viewership across...
Read More