Affinity Answers’
Blog
Insights and Observations on Targeting and Data Enrichment
Google’s FLoCs Take Flight, Ruffling a Few Feathers
March 31, 2021
Google’s solution to ending third-party cookies promises heightened individual privacy...
Not All Social Data is Equal: Active vs Passive Users
March 16, 2021
Social media gives fans a direct connection to the entertainment...
Baseball fans prove resilient in providing engagement
March 10, 2021
Major League Baseball is back in full swing, and after...
The viewer data that answers the tough questions
March 8, 2021
Entertainment marketers are often asked tough questions, and sometimes it’s...
Podcast: Data Deep Dive with ANA Marketing Futures
February 23, 2021
In our data-driven world, almost every aspect of consumer experience...
Sponsors are primed to double down on the Madness
February 22, 2021
After a year’s hiatus, the Madness is back, and it...
Preparing for Paramount Plus and Box Office’s Big Comeback
February 3, 2021
These days, a trip to the cinema is essentially a...
Programmatic audience strategies for 2021 auto trends
January 19, 2021
Auto’s ready to rejuvenate in 2021, and while it’s a...
Declining football viewership is temporary, but fans are forever
January 13, 2021
As the events of 2020 directly affected sports viewership across...