Case Study: Education
Eclipsing Great Learning’s Benchmarks In March of 2020, COVID sent everybody indoors for sustained periods of time. Nowhere in the country was hit harder than NYC. The memorial and museum were closed indefinitely and the impact stymied their ability to continue to expand. Using the True Affinity Social Graph, Affinity Answers created composite segments of…
Read MoreCase Study: Cause Marketing
Inspiring Visitation to the 9/11 Memorial Through a Message of Hope In March of 2020, COVID sent everybody indoors for sustained periods of time. Nowhere in the country was hit harder than NYC. The memorial and museum were closed indefinitely and the impact stymied their ability to continue to expand. Using the True Affinity Social…
Read MoreCase Study: Beauty & Cosmetics
Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinity™ Social graph to activate a pop star’s social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it’s relevance by partnering with a major pop star – Katy Perry. They knew there was an overlap…
Read MoreAudience data is changing the face ofBeauty and Cosmetics
The world of beauty and cosmetics has always been a centerpiece of our society’s self-expression and desire for enhancement. From ancient civilizations adorning themselves with natural pigments to the modern era’s diverse array of products, the allure of beauty remains timeless. Today, however, there’s an added dimension: the rise of social media and the power…
Read MoreWelcome Back to Back-to-School
The sales are coming and the planning has begun. Back-to-school time is officially here. Savvy marketers are planning the best way to get out in front and Affinity Answers Branded Retail segments have a unique advantage to capture in-market intent and convert at higher rates than our solely, past-purchase counterparts. Affinity Answers Advanced TV…
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