Case Study:TV & Entertainment
Driving A W K W A F I N A to #1 Using TrueAffinity Data Graph, Comedy Central was able to construct a comprehensive media plan based on the behavioral data of close fans and viewers. By reviewing and discovering potential opportunities through social engagement data compiled from all social networks, the network achieved insights…
Read MoreCase Study:Neutronian
Performance Case Study Problem Statement In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness. The Challenge Affinity Answers wanted to prove that their investments in data quality for their cookieless…
Read MoreCase Study: QSR
Finding and Driving New Users for Dunkin’ With the holiday season in full swing, a top gaming console wanted to do everything it could to steal market share from it’s main competitor—Playstation. Affinity Answers created a segment to target people already engaging with Playstation with proven future purchase intent. A campaign was put in market…
Read MoreCase Study:Soft Drinks
Delivering Gamers at Scale to a Soft Drink Giant A soft drink company wanted to increase their share with their largest growing interest-based group—GAMERS. But, not all gamers are the same. They play different styles of games, on different platforms, on different devices, and demographically they run the spectrum. Using our TrueAffinity Social Graph, Affinity…
Read MoreCase Study: Food & Beverage
Independent Study Confirms Value of High-Affinity Independent data analysis firm Neutronian conducted a study to identify the value of customers based on affinity. Affinity-based segments were matched to industry standard purchase data to understand if there was a significant lift in purchase behavior based on consumers affinity for certain products and categories. Affinity scores ranged…
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