The Sports Calendar is About to Get Loud
The US Open. The World Series. NFL kickoff. College football Saturdays. Every week brings another can’t-miss moment—and another opportunity for brands to connect with incredibly passionate audiences. Because sports don’t just capture attention. They create loyalty, conversation, and communities unlike anything else in media. That’s exactly why sports sponsorship continues to outperform. Fans don’t just…
Read MorePurchase Intent > Past Purchase
Purchase History isn’t as powerful as Purchase Intent Yeah. We said it. Because it is true. One of the biggest assumptions in marketing is that past purchases are the best predictor of future behavior. That’s only true when there is brand loyalty, but that is no longer the case. 62% of Gen Z consumers say…
Read MoreAffinity Answers Just Became Un-Skippable
Affinity Answers has expanded its industry-leading social signal with YouTube—adding a powerful new layer to how we understand consumer behavior, attention, and intent. This isn’t just another platform addition. It’s a continuing step toward capturing how people actually engage with the content, creators, and brands that shape their purchasing decisions. Loyalty Is Dead… But Attention…
Read MoreAffinity Answers Launches Geo-Spatial Targeting in Europe Through Vistar Media Partnership
Capabilities available in Germany, France, Norway, Denmark, the UK, Sweden, Finland, the Netherlands, and Belgium. Affinity Answers is proud to announce the expansion of our DOOH capabilities into Europe through our partnership with Vistar Media, one of the world’s leading programmatic digital out-of-home platforms. This collaboration enables brands and advertisers to activate Affinity Verified Data…
Read MoreThe Problem with “X Is Dead” Thinking
Cookies are dead. Third-party data is dead. Identity is dead. The AdTech industry loves to put things in boxes. Technologies. Narratives. Entire categories of data. We like them clean, labeled, and wrapped up neatly. Pick your headline. Pick your defunct relic. Make it your villain. Then move on. It’s understandable why this kind of thinking…
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