Affinity Verified DataDrives Automotive Campaigns
For CPG campaigns that depend on both scale and precision, Affinity Answers delivers audiences built to outperform. We combine the largest collection of social engagement data with the richest online behavioral signals to create Affinity Verified Data—proven to beat purchase data by 55%. By capturing real-time consumer interactions with thousands of brands across TikTok, Instagram,…
Read MoreWhy Affinity Beats Loyalty:Understanding Gen Z’s Future Buying Behavior Through Behavioral Data
YPulse has recently released their brand loyalty report—and it is a page turner. Of the many insights revealed in the report, the most intriguing by far is the ever evolving relationship between brands and the youngest generations. YPulse has been tracking this evolution for years and every year the meaning of the word loyal gets…
Read MoreAffinity Answers Joins Experian’sData Marketplace
Experian’s Data Marketplace We’re pleased to share that Affinity Answers audiences are now available on the Experian , a platform that connects TV operators, and programmers with a wide range of specialized third-party audiences. Affinity Answers is the first social data provider to integrate with Experian’s data marketplace. By adding Affinity Answers to this marketplace,…
Read MoreSocial data meets DOOH: Vistar Media partners with Affinity Answers
3 Ways to Use Purchase Intentin Your DOOH Campaign Planning Target consumers engaging with trusted travel sources like Tripadvisor, The Points Guy, or Conde Nast Traveler. For example, an airline can reach audiences actively researching flights or following luxury travel content to align their campaign with booking-ready moments. Here’s three ways you can make the…
Read MoreCase Study:Travel
Best Audiences For The Travel Industry Have Arrived Opportunity In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness. Affinity Answers wanted to prove that their investments in data quality for…
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