Affinity Verified DataDrives Automotive Campaigns
For CPG campaigns that depend on both scale and precision, Affinity Answers delivers audiences built to outperform. We combine the largest collection of social engagement data with the richest online behavioral signals to create Affinity Verified Data—proven to beat purchase data by 55%. By capturing real-time consumer interactions with thousands of brands across TikTok, Instagram, Reddit, Facebook, and X, we verify intent through browsing, ecomm, search, and mobile activity. The result is precise, scalable targeting grounded in what consumers genuinely care about.
Case Study
Leaving Past Purchase in the Past
- Automotive Brand Loyalty is at an all-time low of under 50%
- 95% of shoppers begin the car-buying process online
- Reaching the same audience across online and offline touchpoints can iancrease conversion rates by upwards of 65%
- Demographic and past purchase data continuously fails to understand auto buyer intent
- Online and Social Behavior continues to be the strongest identifier of Intent
Use Cases
In Market for an Automobile
sEXAMPLE – Target individuals who actively engage with the brands CarGurus, Autotrader, Cars.com, Kelley Blue Book, Edmunds.com , CarMax, and Carvana, as well as the hashtags #NewCar, #CarShopping, #CarBuyingTips, #CarLoan #LookingForANewCar, #DreamCar, #NewCarGoals, #NewCarSmell, #CarLeasing, and #TradeIn.
Electric Car Enthusiasts
EXAMPLE – Target individuals who actively engage with brands and models like Tesla Motors, Tesla Model 3, BMWi, Audie e-tron, Chevrolet Bolt, and Porsche Taycan, as welll as hashtags such as #ElectricVehicle, #Electric Cars, #ZeroEmissions, and #GreenDriving.
Pickup Truck Buyers
EXAMPLE – Target individuals who actively engage with brands and models like Toyota Tacoma, Toyota Tundra, Nissan Titan, Ram 1500, GMC Sierra, Ford F-150, Ford F-150 Raptor, Chevrolet Silverado, Nissan Frontier, Honda Ridgeline, Chevorlet Avalanche, GMC Canyon, and Ram 2500.
Available Segments
- Affinity Answers > Intent > Automotive
- Affinity Answers > Intent > Automotive > Electric
- Affinity Answers > Intent > Automotive > Luxury Vehicles
- Affinity Answers > Intent > Automotive > Performance Vehicles
- Affinity Answers > Intent > Automotive > Pickup Trucks
- Affinity Answers > Intent > Automotive > Ford
- Affinity Answers > Intent > Automotive > Harley
- Affinity Answers > Intent > Automotive > Lexus
- Affinity Answers > Intent > Automotive > Porsche
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