Leveling UpAudience Targeting
For gaming brands looking to fuel both console and game-title acquisition, Affinity Answers delivers audiences built to outperform. Affinity data identifies actual players by capturing real-time interactions with thousands of gaming titles, consoles, streamers, and esports brands across TikTok, Instagram, Reddit, Facebook, and X. The result is precise, scalable audience targeting rooted in what gamers actually care about—from AAA releases to indie gems and everything in between.
Case Study
Conquest Audiences Steal Share
Test shows Affinity-based conquest audiences were able to significantly influence purchase intent away from Playstation to Our Client during key holiday time-period.
Use Cases
Create Audiences at any Level
EXAMPLE – Affinity Data identifies gamer interest at every level. Game Makers like Amazon Games, EA and Blizzard Games; Game Franchise or Titles like Call of Duty, EA sports FIFA, Final Fantasy; Consoles like Playstation, X-Box, ASUS; Genres like Horror Games, MMORPG, and Arcade games.
Playstation Supported Titles
EXAMPLE – Target individuals who actively engage with games such as SIFU, Kena, Deathloop, Final Fantasy, Resident Evil, Astro Bot, Elden Ring: Shadow of the Erdtree, Dragon Age, God of War, Marvel's Spider-Man, Horizon Forbidden West, The Last Of Us, Gran Turismo, Stellar Blade, Returnal, Demon's Souls, Sackboy: A Big Adventure, Death Stranding, Rise of Ronin, Project Eve.
Drive Interest for WWE 2K
EXAMPLE – Target individuals who actively engage with WWE, UFC, Bellator MMA, Professional Fighters League, One Championship, Top Rank Boxing, Matchroom Boxing, Tapout, Mortal Kombat, Street Fighter, Tekken, EA Sports UFC, WWE 2K, Injustice, and Soulcalibur.
Available Segments
- Affinity Answers - Intent - Video Games (Gaming)
- Affinity Answers - Intent - Video Gaming - Amazon Games
- Affinity Answers - Intent - Video Gaming - Minecraft
- Affinity Answers - Intent - Video Gaming - PC Gaming
- Affinity Answers - Intent - Video Games (Gaming) - Electronic Arts
- Affinity Answers - Intent - Video Games (Gaming) - Blizzard Entertainment
- Affinity Answers - Intent - Video Games (Gaming) - 2K Games
- Affinity Answers - Intent - Video Games (Gaming) - Assassin's Creed
- Affinity Answers - Intent - Video Games (Gaming) - Call of Duty
- Affinity Answers - Intent - Video Games (Gaming) - EA Sports FIFA
- Affinity Answers - Intent - Video Games (Gaming) - Final Fantasy
- Affinity Answers - Intent - Video Games (Gaming) - Legend of Zelda
- Affinity Answers - Intent - Video Games (Gaming) - Mortal Kombat
- Affinity Answers - Intent - Video Games (Gaming) - World of Warcraft
- Affinity Answers - Intent - Video Games (Gaming) - Racing Games
- Affinity Answers - Intent - Video Games (Gaming) - Shooter Games
Reach us anytime at cs@affinityanswers.com
Related Posts
Tap into the Cultural Moments that Define Us
Uncoverthe Beauty of Behavior
