Case Study: Beauty & Cosmetics
Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinity™ Social graph to activate a pop star’s social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it’s relevance by partnering with a major pop star – Katy Perry. They knew there was an overlap…
Read MoreCase Study:Gaming
Conquest Audiences Steal Share During Christmas Time During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it’s main competitor—Playstation. Affinity Answers created a segment to target people already engaging with Playstation with proven future purchase intent. A campaign was put in market by the gaming…
Read MoreCase Study: Cause Marketing
Inspiring Visitation to the 9/11 Memorial Through a Message of Hope In March of 2020, COVID sent everybody indoors for sustained periods of time. Nowhere in the country was hit harder than NYC. The memorial and museum were closed indefinitely and the impact stymied their ability to continue to expand. Using the True Affinity Social…
Read MoreCase Study: CPG
Driving Increased VCR in the Grocery Aisle In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness. Affinity Answers wanted to prove that their investments in data quality for their cookieless…
Read MoreCase Study:Soft Drinks
Delivering Gamers at Scale to a Soft Drink Giant A soft drink company wanted to increase their share with their largest growing interest-based group—GAMERS. But, not all gamers are the same. They play different styles of games, on different platforms, on different devices, and demographically they run the spectrum. Using our TrueAffinity Social Graph, Affinity…
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