Eclipsing Great Learning’s Benchmarks In March of 2020, COVID sent everybody indoors for sustained periods of time. Nowhere in the country was hit harder than NYC. The memorial and museum were closed indefinitely and the impact stymied their ability to continue to expand. Using the True Affinity Social Graph, Affinity Answers created composite segments of…

Finding and Driving New Users for Dunkin’ Dunkin’ asked Affinity Answers to Identify switchers and potential new buyers based on certain taste profiles based on the upcoming launch of new offerings. For Switchers, Affinity Answers used their TrueAffinity® Social Graph to identify the highest affinity and intent towards local/regional competition AND Dunkin’. These behaviors showed…

Driving A W K W A F I N A to #1 Using TrueAffinity Data Graph, Comedy Central was able to construct a comprehensive media plan based on the behavioral data of close fans and viewers. By reviewing and discovering potential opportunities through social engagement data compiled from all social networks, the network achieved insights…

Independent Study Confirms Value of High-Affinity Independent data analysis firm Neutronian conducted a study to identify the value of customers based on affinity. Affinity-based segments were matched to industry standard purchase data to understand if there was a significant lift in purchase behavior based on consumers affinity for certain products and categories. Affinity scores ranged…