Welcome Back to Back-to-School
The sales are coming and the planning has begun. Back-to-school time is officially here. Savvy marketers are planning the best way to get out in front and Affinity Answers Branded Retail segments have a unique advantage to capture in-market intent and convert at higher rates than our solely, past-purchase counterparts. Affinity Answers Advanced TV…
Read MoreCase Study: Purchase Intent
Affinity Answers Finds Lucid’s Next Customer Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors of future purchase intent. Data Approach Prior behavior means nothing if it isn’t an indicator of…
Read MoreWhy are Branded Retail segments on the rise?
As retail continues to battle in 2023, marketers are looking for better ways to attract current and potential customers. Branded Retail segments give marketers the flexibility to showcase their best promotions and product categories where they know they will be the most competitive. Branded Retail Audiences are seeing a big resurgence in 2023. To date we…
Read MoreCase Study: A Sexual Wellness Brand
A Sexual Wellness Brand Problem Statement A men’s sexual wellness DTC brand, wanted to improve their ROAS and CAC metrics, which had become stagnant after a certain scale. The Challenge Unlike other D2C categories, sexual wellness is not talked about online openly, especially by men. This made it inherently difficult to identify the next breakout…
Read MoreTop Restaurants in US and by DMA
Using the Best Purchase Data Available, We Have Ranked the Top Restaurant Chains Across Casual, Fast Casual, and QSR in the Country We broke out the top restaurants by dining spend across the three major categories of Casual Dining, Fast Casual, and QSR. The Top 10 U.S. DMAs: (click to jump) Atlanta | Boston |…
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