Media

Media

The latest on Affinity Answers in the news

Are You An Index Or Alpha Marketer?

Marketing on the quantitative side can be treated essentially as...
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The Most Insidious Trap in New Media Targeting

Is it - Fuzzy strategy? Unclear target segment? Bottom fishing...
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#1 Challenge Facing Brand Marketers Today

Is it - Big data overload? Confidence in making decisions?...
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Jonas Brothers: Television Ad Targeting

For Jonas Brothers, our analysis identified Hispanics as a significant...
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