Are You An Index Or Alpha Marketer?
Marketing on the quantitative side can be treated essentially as...
The Most Insidious Trap in New Media Targeting
Is it - Fuzzy strategy? Unclear target segment? Bottom fishing...
#1 Challenge Facing Brand Marketers Today
Is it - Big data overload? Confidence in making decisions?...
The Holy Grail of Brand Marketing: Engage Audience at Scale. Part 1
As digital and social media get brand marketing to the...
Ridiculousness: Effective contextual ad buys in Google
The Situation: MTV was looking for ways to expand awareness...
Beavis and Butt-head: Expanding reach and engagement in Google ad buys
The Situation: MTV was looking for ways to expand awareness...
MTV’s Punk’d: Keyword Targeting in Facebook
The Situation: In preparation for MTV's...
Jonas Brothers: Television Ad Targeting
For Jonas Brothers, our analysis identified Hispanics as a significant...
Victoria’s Secret PINK and Jesse McCartney: Identifying Tour Sponsors
For Hollywood Records, part of Disney, our analysis showed...
