Strategic customer insights provide unbridled support
Know in 10 minutes what it would take millions of dollars and countless hours to accomplish. Our comprehensive data allows insights teams to confidently illuminate a path forward.
Affinity Intersect gives you access to the largest continuous study of consumer behavior
Know customers and their habits
Identify the strongest correlations between your customers and the brands and entities they engage with. Strengthen identity resolution and keep current on changing consumer trends.
Full team support
Advance your understanding of consumers to drive intelligent decisions and provide cross-departmental support. Locate pivotal opportunities to support strategic decision-making.
Bypass fielded studies
Accessing the affinities of 250MM people and 45,000 different interests would require individual studies of more than 1.125 TRILLION questions every 13 weeks. We make it instant.
OnTrack keeps you in-the-know with real-time segmentation tracking
Advanced customer segmentation
Building stronger customer profiles yields better results. Track and segment audiences based on campaign reactions to identify strengths and weaknesses.
Compare your visitiation data with that of the competition. Stay current with real-time tracking of your competitors' promotions as well as effects on their customers.
Improved campaign development
Dynamic segment tracking keeps you current on fluctuating audience trends. Stay on top of changing visitation to ensure a competitive edge.
Push fan segmentation further
Fans come in many shapes and forms, and not all outreach is equal. Affinity Intersect was able to identify three core groups of a celebrity's fans allowing the marketing team to create different, optimized strategic approaches.
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Discover how behavioral intelligence is complementing and completing strategies across industries